Books profiles

2018-06-07

Massimiliano Marcellino

Applied econometrics


An Introduction The goal of this book is to facilitate both teaching of applied econometrics, particularly in undergraduate and Master courses, and learning by students and, more generally, by those concerned with a formal measurement of economic events. The task requires combining statistics, economics and computer science in the right proportions. Statistics is needed for a correct formulation of the problem and interpretation of the results, so the statistical content of this book is rigorous but limited to what is strictly necessary. All theoretical concepts are then illustrated empirically, ...
Applied-econometrics

2018-06-07

Sandro Salsa, Annamaria Squellati

Dynamical Systems and Optimal Control


A Friendly Introduction The volume provides and elementary introduction of the mathematical modelling in those areas on Dynamical Systems and Control Theory that arise frequently in Economics.The book is divided in two parts. In the first part the fundamental aspects of mathematical modelling are developed, dealing with both continuous time systems (differential equations) and discrete time systems (difference equations). Particular attention is devoted to equilibria, their classification in the linear case, and their stability. An effort has been made to convey intuition and emphasize concrete ...
Dynamical-systems

2018-05-21

Alberto Dell'Acqua

Corporate Debt Management


Corporate Debt Management is an essential, practical and easy-to-read book . It summarizes in simple and clear terms the main theoretical contributions on the subject of debt decision choices and effectively illustrates their main managerial implications. Moreover, it adds to the management knowledge by providing practical examples on how to implement an optimal capital structure, using real financial data, and how to construct and use a debt management plan. The book also provides a clear management guide of the banking and capital markets instruments to design the most coherent financial structure ...
Corporate Debt Management

2018-05-21

Karin Zaghi

Visual Merchandising


In-store Communication to Enhance Brand Equity Value Why a book on Visual Merchandising? Because Visual Merchandising gives substance to something that has to change its very essence: the store. The rise of new communication artifacts in today’s multichannel context means that the store needs to transform its role and its methods for interacting with both customers and producers. The store has to offer value through proactive interaction with its customers. If value in the store visit lies in living an experience, regardless of making a purchase, Visual Merchandising lays the groundwork for ...
visual-merchandising_cover

2018-05-21

Carla Lunghi, Francesca Romana Rinaldi, Marco Turinetto

What's Fashion? It's Method!


The Value of Ideas in Fashion Companies The book examines the indispensable factors for the launch and management of a new creative process: the authors provide truly effective tools between research & edutainment. The results of recent studies have in fact acknowledged the existence in people, institutions, and businesses of every size and sector, of a noticeable tendency towards changes in processes (of products and services). This publication aims to group together around a single concept, change for growth, the interests and goals of all those in Italy and in the world who have recognized ...
what's-fashion_cover

2018-05-18

Diego Rinallo

Event Marketing


What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results and maximize returns on investments? How to deal effectively with event agencies? Readers will find hands-on answers to all these questions: the book has been written bearing in mind the knowledge needs of companies that want to use events as part of their marketing communication mix. It will be a stimulating reading for brand, product, communication, and event managers, for account managers and creative ...
cover Event Marketing

2018-05-18

Marco Tortoriello

Innovation in Organizations


Informal networks, knowledge sharing, and the development of firm's innovative capabilities The ability to generate new knowledge is one of the main drivers through which organizations can achieve a position of competitive advantage. While being able to innovate means different things in different contexts, the processes and actions through which companies mobilize knowledge to innovate are remarkably comparable across different types of organizations. This book, starting from an in-depth study of a corporate R&D lab, proposes a general framework to discuss the development of innovative capabilities ...
Innovation in Organizations

2018-05-18

Armando Cirrincione, Paola Dubini, Fabrizio Montanari

Management of Cultural Firms


What are the specific characteristics of organizations that operate in cultural sectors? What are the challenges facing their managers? Cultural organizations play a crucial role in the contemporary society, thus, they need to respond to expectations of multiple private and public actors and, moreover, they have specific characteristics. For these reasons, it is not possible to apply managerial practices tested in other situations, but it is necessary to carefully recognize their social and cultural peculiarities. Therefore, this book aims at providing an overall view of themanagerial issues and ...
Mangement of Cultural Firms

2018-05-18

Vincenzo Galasso

Political Economics


Redistributive Policies This book is written for undergraduate students in Economics and in Political Science who want to learn about the political economics of redistributive policies. It provides a positive analysis of the political process behind the design and implementation of redistributive policies, by using the minimum level of mathematical formalization required, in an attempt to be accessible to second- and third-year undergraduate students. The book does not span the entire domain of political economics but concentrates on redistributive policies. This includes monetary transfers, ...
Political Economics

2017-07-07

Sara Armella

EU Customs Code


In a world where everyday reality is faced with protectionist pressures and globalization, the knowledge of customs law is an essential skill for companies and practitioners. The book offers the reader a deep analysis of the Union Customs Code (UCC) innovations and changes, starting with international doctrine, which attests to the significant transformation of customs law during the last two decades. The book also deals, in very real terms, with WTO and WCO resolutions and confirms the importance of a common interpretation of customs rules. The book contains an accurate excursus on the new European ...
EU Customs Code_cover