BUP, Bocconi University Press, is an imprint of EGEA, the publisher of Bocconi University, Milan, the most prestigious Italian university in Economics, Social Sciences, and Business and Management Studies. The aim of the imprint is to facilitate the circulation and fruitful exchange between Italian and international authors and contents and to foster the dissemination and sharing of skills and knowledge forged in the Italian context. A stronger commitment to these objectives is encouraged by our counterparts in the fields of higher education, long-life learning, and high-level popularization of ...