Book profiles
On March 30, 2022, the European Commission published the EU Strategy for Sustainable and Circular Textiles as part of the EU Green Deal, which aims to provide a coherent framework and a vision for the transition of the Textiles Clothing Leather Footwear (TCLF) sector. Following this scenario, the aim of the book is to explain circularity in fashion in simple terms. The author’s goal is to create a culture of circularity and to provide a practical read for both university students, entrepreneurs, managers and citizens alike. The book is enriched with some reflection questions and a circularity ...
2024-11-04
Stefania Romenti
Inside Nuvola Lavazza
A Hub for Strategic Communication, Company Values, and Vision
The book tells the story of the Lavazza Nuvola project, the headquarters of the Lavazza Group inaugurated in Turin in 2017, from a strategic communication perspective, explaining how communication contributed to the conception, development, implementation and promotion of the project.The authors explain how communication becomes strategic when it helps a project take shape, imbuing it in “all its folds” with the mission, values, culture and strategy of the company for which it was created. In this way, communication is listening, it is the involvement of the internal and external community, ...
2024-10-29
Simona Sinesi
Social Impact in Your Hands
How to Build a Startup that Combines Business with Impact
We live in an interesting, unprecedented historical moment of uncer-tainties, complexities and changes that can bring new energy, and in which scenarios of power and influence shift with exponential speed, evidence of a future that is already present. The times in which we live necessarily call for new leadership. In this book, the figure of the social entrepreneur is outlined as a new leader who is able to ‘unravel and recompose the cards’, to ‘connect the dots’, to identify patterns and create connections in order to generate a real, transformative and systemic social impact, based on ...
2024-07-03
Luca Gatto, Marco San Filippo
Export Manager
A Practical Guide to Develop Foreign Markets
In the complexity of the current economic context, exports represent the only path that allows Italian SMEs to grow and thrive in the medium to long term. However, the international markets in which they operate are increasingly complex and competitive, and unlike local markets, they are complicated by the presence of barriers and peculiarities related to sales and after-sales management. In this scenario, the Export Manager is a crucial figure in enabling companies to initiate, develop, and manage the export of goods and services, and more generally, to activate the internationalization process. ...
2024-03-11
Marco Bardazzi
Silicon Europe
The Great Adventure of the Global Chip Industry and an Italian-French Company that Makes the World Go Round
Semiconductors and chips have become increasingly indispensable, present in everything from smartphones and cars to home appliances and medical devices. However, we often fail to recognize the significant technological and creative efforts that go into creating these “life companions.” While it’s commonly assumed that technological innovations are exclusively produced in Asian factories or American laboratories, few realize that there has been a “Silicon Europe” of industrial and technological excellence across France and Italy for decades. At the heart of this region lies STMicroelectronics, ...
2024-01-09
Francesco Pagano, Luca Zerbini
Standing Up for the Planet
45 Stories of Extraordinary Women
The fight for a better future needs radical collaboration, with the joint effort of governments, NGOs, investors, and corporates, but it also needs exponential technological innovation and new perspectives. Almost a miracle is needed: But this miracle is increasingly being made possible by female leaders from all generations, who have found the courage to act.The book presents stories of sustainability, from small startups to large corporations, but above all, it tells the stories of extraordinary women who have decided to dedicate their time and personal resources to try to save our world. It ...
2023-11-28
Ferdinando Napolitano
Influence, Relevance and Growth for a Changing World
How to Survive & Thrive With IRGtm Beyond ESG
Governments are struggling to respond the needs of the people. The media have lost their traditional equidistance. The public impression of competence, and the trust it engenders, has tilted in favor of corporations putting pressure on them to proactively engage. The Influence, Relevance & Growth (IRG) system based on 10 quantitative parameters offers corporations a new operating model to adapt to a societal context in which policymakers need to be continuously and deeply informed about complex, technologically intensive, and ethically charged issues. This book is designed to help CEOs and top ...
This book, published on the occasion of the 50th anniversary of Equita, is the result of the 10-year collaboration between Equita and Bocconi to carry out research and studies on capital markets. Well before the outbreak of the COVID-19 pandemic, the overall evidence showed that capital markets in Italy were still underdeveloped. In fact, the past decade was characterized by serious weaknesses in the structure and functioning of these markets. The lack of a robust financial infrastructure of capital markets, the need to strengthen the investor base, and flaws in the intermediation structure of ...
The work of fundraising has transformed into a sophisticated and competitive profession, attracting talented and dedicated leaders who wish to use their skills to contribute to a secure financial future for their organizations. The arts and cultural field has not been an exception to these pressures above all in times when new emergencies and pressures shrink the funding opportunities of arts organizations both in Europe and in the US. This book aims to be a reference point for upper-level undergraduate students, graduate students, and junior practitioners in the arts management field. It will ...
According to the OECD definition, the space economy is the set of activities and use of space resources that create value and benefits for humanity through the exploration, understanding, management, and use of space. The space economy goes far beyond the space sector in a narrow sense, because it extends to the increasingly pervasive and changing impacts of products, services, and knowledge derived from space. Based on the most recent estimates, the space economy globally is now worth $469 billion dollars, with double-digit percentage growth forecast for the next decades. But what is most important ...
