Book profiles
There are no good or bad marketing strategies per se without understanding our Competitive Cycles. A good marketing strategy in a War of Position can be a bad strategy for a War of Movement, and vice versa. Starting with the fundamentals of strategic marketing, the book proposes an effective framework for managing marketing strategies in the age of hyper-competition. It reinterprets market challenges as a circular journey, which we will call competitive cycles. A competitive cycle is consists of three main stages, or “seasons” of competition: We call them the War of Position, the War of Movement, ...
The predominant ethical focus of business as perceived by citizens and consumers, along with the leadership demands placed on companies and brands by Generation Z and Light Millennials, serve as the foundation for the book. Companies that are able to combine influence, credibility, and charisma into a global and local “human touch” will win the challenge.For this reason, CEOs must know how to transform themselves from seducers to pioneers: companies, and no longer just NGOs or parties, are seen as the engine of sustainable change. This work combines a theoretical framework for successful reputation ...
This handbook is a useful synthesis of the most respected academic approaches and well-known professional best practices. It focuses on the private markets – private equity, real estate, and infrastructure – where most M&A activity now takes place. The handbook analyzes the business and operational strategies pursued through M&A and with the active participation of private capital. It then examines financial and active management approaches that can drive value creation throughout the M&A process, in a seamless end-to-end manner. This requires, almost by definition, a multidisciplinary approach. ...
This book explores the multifaceted nature of customer loyalty, with particular emphasis on how it is conceptualized, measured, and managed. It combines scenario analysis with a comprehensive literature review of customer loyalty research in leading marketing journals. Additionally, it includes an exploratory study involving top management from Italian retail companies, shedding light on the challenges they face in maintaining loyalty amidst an increasingly competitive landscape marked by technological advancements and evolving customer expectations. The book also addresses the methods and metrics ...
On March 30, 2022, the European Commission published the EU Strategy for Sustainable and Circular Textiles as part of the EU Green Deal, which aims to provide a coherent framework and a vision for the transition of the Textiles Clothing Leather Footwear (TCLF) sector. Following this scenario, the aim of the book is to explain circularity in fashion in simple terms. The author’s goal is to create a culture of circularity and to provide a practical read for both university students, entrepreneurs, managers and citizens alike. The book is enriched with some reflection questions and a circularity ...
2024-11-04
Stefania Romenti
Inside Nuvola Lavazza
A Hub for Strategic Communication, Company Values, and Vision
The book tells the story of the Lavazza Nuvola project, the headquarters of the Lavazza Group inaugurated in Turin in 2017, from a strategic communication perspective, explaining how communication contributed to the conception, development, implementation and promotion of the project.The authors explain how communication becomes strategic when it helps a project take shape, imbuing it in “all its folds” with the mission, values, culture and strategy of the company for which it was created. In this way, communication is listening, it is the involvement of the internal and external community, ...
2024-10-29
Simona Sinesi
Social Impact in Your Hands
How to Build a Startup that Combines Business with Impact
We live in an interesting, unprecedented historical moment of uncer-tainties, complexities and changes that can bring new energy, and in which scenarios of power and influence shift with exponential speed, evidence of a future that is already present. The times in which we live necessarily call for new leadership. In this book, the figure of the social entrepreneur is outlined as a new leader who is able to ‘unravel and recompose the cards’, to ‘connect the dots’, to identify patterns and create connections in order to generate a real, transformative and systemic social impact, based on ...
2024-07-03
Luca Gatto, Marco San Filippo
Export Manager
A Practical Guide to Develop Foreign Markets
In the complexity of the current economic context, exports represent the only path that allows Italian SMEs to grow and thrive in the medium to long term. However, the international markets in which they operate are increasingly complex and competitive, and unlike local markets, they are complicated by the presence of barriers and peculiarities related to sales and after-sales management. In this scenario, the Export Manager is a crucial figure in enabling companies to initiate, develop, and manage the export of goods and services, and more generally, to activate the internationalization process. ...
2024-03-11
Marco Bardazzi
Silicon Europe
The Great Adventure of the Global Chip Industry and an Italian-French Company that Makes the World Go Round
Semiconductors and chips have become increasingly indispensable, present in everything from smartphones and cars to home appliances and medical devices. However, we often fail to recognize the significant technological and creative efforts that go into creating these “life companions.” While it’s commonly assumed that technological innovations are exclusively produced in Asian factories or American laboratories, few realize that there has been a “Silicon Europe” of industrial and technological excellence across France and Italy for decades. At the heart of this region lies STMicroelectronics, ...
2024-01-09
Francesco Pagano, Luca Zerbini
Standing Up for the Planet
45 Stories of Extraordinary Women
The fight for a better future needs radical collaboration, with the joint effort of governments, NGOs, investors, and corporates, but it also needs exponential technological innovation and new perspectives. Almost a miracle is needed: But this miracle is increasingly being made possible by female leaders from all generations, who have found the courage to act.The book presents stories of sustainability, from small startups to large corporations, but above all, it tells the stories of extraordinary women who have decided to dedicate their time and personal resources to try to save our world. It ...
