Homelessness and precarious living conditions are critical issues among the urban poor and represent a significant policy concern in several industrialized countries. The COVID-19 pandemic appears to have increased the prevalence of people living in inadequate shelter due to sudden income shocks. However, publicly available data on the global homeless population are extremely rare. In this book, the authors first compile a newly created database that includes data on homeless populations in various countries and cities in Europe, Australia, and the United States. They then shed light on the relationship ...

On March 30, 2022, the European Commission published the EU Strategy for Sustainable and Circular Textiles as part of the EU Green Deal, which aims to provide a coherent framework and a vision for the transition of the Textiles Clothing Leather Footwear (TCLF) sector. Following this scenario, the aim of the book is to explain circularity in fashion in simple terms. The author’s goal is to create a culture of circularity and to provide a practical read for both university students, entrepreneurs, managers and citizens alike. The book is enriched with some reflection questions and a circularity ...

The book tells the story of the Lavazza Nuvola project, the headquarters of the Lavazza Group inaugurated in Turin in 2017, from a strategic communication perspective, explaining how communication contributed to the conception, development, implementation and promotion of the project.The authors explain how communication becomes strategic when it helps a project take shape, imbuing it in “all its folds” with the mission, values, culture and strategy of the company for which it was created. In this way, communication is listening, it is the involvement of the internal and external community, ...

We live in an interesting, unprecedented historical moment of uncer-tainties, complexities and changes that can bring new energy, and in which scenarios of power and influence shift with exponential speed, evidence of a future that is already present. The times in which we live necessarily call for new leadership. In this book, the figure of the social entrepreneur is outlined as a new leader who is able to ‘unravel and recompose the cards’, to ‘connect the dots’, to identify patterns and create connections in order to generate a real, transformative and systemic social impact, based on ...

In the complexity of the current economic context, exports represent the only path that allows Italian SMEs to grow and thrive in the medium to long term. However, the international markets in which they operate are increasingly complex and competitive, and unlike local markets, they are complicated by the presence of barriers and peculiarities related to sales and after-sales management. In this scenario, the Export Manager is a crucial figure in enabling companies to initiate, develop, and manage the export of goods and services, and more generally, to activate the internationalization process. ...

The golden age of globalization is over. For at least four decades, efficiency has been favored over resilience, with great benefits but also many excesses and distortions. The redistributive effects of wealth and the consequences of greatly reduced national sovereignty have been underestimated. Has globalization really come to an end, or is it just changing its skin? What is certain is that strong deglobalization trends are underway, driven by economic and social as well as political and geopolitical motivations. Manufacturing reshoring, trade protectionism and financial markets regulations are ...

This book is an exploration of the transformative potential of artificial intelligence, and in particular generative AI, across the corporate communications landscape. It provides practical guidance on how to use these technologies as tools while emphasizing the irreplaceable value of human creativity, empathy, and responsibility. Unlike past technological shifts that focused on efficiency, AI is opening new creative frontiers. Commercial realms once shaped by human intuition and emotions can now harness data patterns while preserving core values of authenticity and meaning. However, as AI permeates ...

Semiconductors and chips have become increasingly indispensable, present in everything from smartphones and cars to home appliances and medical devices. However, we often fail to recognize the significant technological and creative efforts that go into creating these “life companions.” While it’s commonly assumed that technological innovations are exclusively produced in Asian factories or American laboratories, few realize that there has been a “Silicon Europe” of industrial and technological excellence across France and Italy for decades. At the heart of this region lies STMicroelectronics, ...

The fight for a better future needs radical collaboration, with the joint effort of governments, NGOs, investors, and corporates, but it also needs exponential technological innovation and new perspectives. Almost a miracle is needed: But this miracle is increasingly being made possible by female leaders from all generations, who have found the courage to act.The book presents stories of sustainability, from small startups to large corporations, but above all, it tells the stories of extraordinary women who have decided to dedicate their time and personal resources to try to save our world. It ...

The book introduces the key elements contributing to entrepreneurial vitality and sustainability in the medium and long term with a specific focus on digital transformation. Factoring in two momentous processes such as digitalization and climate change, the book starts with an update on profitability in the banking system and moves on to the assumptions of economic literature on business model analysis as well as the supervisors' own approach.By outlining a seven-step methodology, the authors aim to enrich traditional backward analysis with a forward-looking type of banking decision-making process, ...