Book profiles


Luca Gatto, Marco San Filippo

Export Manager

A Practical Guide to Develop Foreign Markets

In the complexity of the current economic context, exports represent the only path that allows Italian SMEs to grow and thrive in the medium to long term. However, the international markets in which they operate are increasingly complex and competitive, and unlike local markets, they are complicated by the presence of barriers and peculiarities related to sales and after-sales management. In this scenario, the Export Manager is a crucial figure in enabling companies to initiate, develop, and manage the export of goods and services, and more generally, to activate the internationalization process. ...
Export manager


Marco Magnani

The Great Disconnect

Hopes and Fears After the Excess of Globalization

The golden age of globalization is over. For at least four decades, efficiency has been favored over resilience, with great benefits but also many excesses and distortions. The redistributive effects of wealth and the consequences of greatly reduced national sovereignty have been underestimated. Has globalization really come to an end, or is it just changing its skin? What is certain is that strong deglobalization trends are underway, driven by economic and social as well as political and geopolitical motivations. Manufacturing reshoring, trade protectionism and financial markets regulations are ...
The great Disconnect


Giuseppe Mayer

Inspired by Data

AI’s Transformative Role in Corporate Communication

This book is an exploration of the transformative potential of artificial intelligence, and in particular generative AI, across the corporate communications landscape. It provides practical guidance on how to use these technologies as tools while emphasizing the irreplaceable value of human creativity, empathy, and responsibility. Unlike past technological shifts that focused on efficiency, AI is opening new creative frontiers. Commercial realms once shaped by human intuition and emotions can now harness data patterns while preserving core values of authenticity and meaning. However, as AI permeates ...
Inspired by data


Marco Bardazzi

Silicon Europe

The Great Adventure of the Global Chip Industry and an Italian-French Company that Makes the World Go Round

Semiconductors and chips have become increasingly indispensable, present in everything from smartphones and cars to home appliances and medical devices. However, we often fail to recognize the significant technological and creative efforts that go into creating these “life companions.” While it’s commonly assumed that technological innovations are exclusively produced in Asian factories or American laboratories, few realize that there has been a “Silicon Europe” of industrial and technological excellence across France and Italy for decades. At the heart of this region lies STMicroelectronics, ...
Silicon Europe


Francesco Pagano, Luca Zerbini

Standing Up for the Planet

45 Stories of Extraordinary Women

The fight for a better future needs radical collaboration, with the joint effort of governments, NGOs, investors, and corporates, but it also needs exponential technological innovation and new perspectives. Almost a miracle is needed: But this miracle is increasingly being made possible by female leaders from all generations, who have found the courage to act.The book presents stories of sustainability, from small startups to large corporations, but above all, it tells the stories of extraordinary women who have decided to dedicate their time and personal resources to try to save our world. It ...
Standing up for the planet


Giordano Di Veglia, Melania Franzese

Business Models and Profitability in the Strategic Banking Process

Focus on Digitalization

The book introduces the key elements contributing to entrepreneurial vitality and sustainability in the medium and long term with a specific focus on digital transformation. Factoring in two momentous processes such as digitalization and climate change, the book starts with an update on profitability in the banking system and moves on to the assumptions of economic literature on business model analysis as well as the supervisors' own approach.By outlining a seven-step methodology, the authors aim to enrich traditional backward analysis with a forward-looking type of banking decision-making process, ...
Business Models


Ferdinando Napolitano

Influence, Relevance and Growth for a Changing World

How to Survive & Thrive With IRGtm Beyond ESG

Governments are struggling to respond the needs of the people. The media have lost their traditional equidistance. The public impression of competence, and the trust it engenders, has tilted in favor of corporations putting pressure on them to proactively engage. The Influence, Relevance & Growth (IRG) system based on 10 quantitative parameters offers corporations a new operating model to adapt to a societal context in which policymakers need to be continuously and deeply informed about complex, technologically intensive, and ethically charged issues. This book is designed to help CEOs and top ...
Influence relevance growth changing world


Stefano Caselli, Stefano Gatti

Capital Markets

Perspectives over the Last Decade

This book, published on the occasion of the 50th anniversary of Equita, is the result of the 10-year collaboration between Equita and Bocconi to carry out research and studies on capital markets. Well before the outbreak of the COVID-19 pandemic, the overall evidence showed that capital markets in Italy were still underdeveloped. In fact, the past decade was characterized by serious weaknesses in the structure and functioning of these markets. The lack of a robust financial infrastructure of capital markets, the need to strengthen the investor base, and flaws in the intermediation structure of ...
Capital Markets


Francesca Pecoraro, Alex Turrini, Mark Volpe

Fundraising for the Arts

The work of fundraising has transformed into a sophisticated and competitive profession, attracting talented and dedicated leaders who wish to use their skills to contribute to a secure financial future for their organizations. The arts and cultural field has not been an exception to these pressures above all in times when new emergencies and pressures shrink the funding opportunities of arts organizations both in Europe and in the US. This book aims to be a reference point for upper-level undergraduate students, graduate students, and junior practitioners in the arts management field. It will ...
Fundraising for the arts


Mario Patrono, Arianna Vedaschi

Donald Trump and the Future of American Democracy

The Harbinger of a Storm?

At the heart of this book is the idea that President Trump’s governingstyle has been a prelude to the semi-democratic authoritarian governmentthat could take hold after the white majority of voters, who havethe keys to wealth and power today, become a minority around 2050.With this in mind, the book analyzes Trump’s attempt, squeezed betweentwo impeachments in a single term – an all-time record –, murkyrelations with Russia and policy choices that are disrespectful of lawsand the Constitution, to accredit himself as a plebiscitary leader andinfluencer of the nation, with claims of being ...
Donald Trump and the future of democracy