There are no good or bad marketing strategies per se without understanding our Competitive Cycles. A good marketing strategy in a War of Position can be a bad strategy for a War of Movement, and vice versa. Starting with the fundamentals of strategic marketing, the book proposes an effective framework for managing marketing strategies in the age of hyper-competition. It reinterprets market challenges as a circular journey, which we will call competitive cycles. A competitive cycle is consists of three main stages, or “seasons” of competition: We call them the War of Position, the War of Movement, ...

The book serves as an educational resource for financial markets and investment courses, targeted at students with foundational knowledge in economics and statistics. Its goal is to provide a hands-on approach to various subjects while upholding the academic integrity of rigorous, literature-based analysis. Positioned between introductory and intermediate levels, the book’s content aims to be practical. It begins with fundamental concepts of asset pricing and risk premiums and extends to employ these principles in areas such as portfolio optimization, stock valuation, private assets, and sustainability. ...

The predominant ethical focus of business as perceived by citizens and consumers, along with the leadership demands placed on companies and brands by Generation Z and Light Millennials, serve as the foundation for the book. Companies that are able to combine influence, credibility, and charisma into a global and local “human touch” will win the challenge.For this reason, CEOs must know how to transform themselves from seducers to pioneers: companies, and no longer just NGOs or parties, are seen as the engine of sustainable change. This work combines a theoretical framework for successful reputation ...

This handbook is a useful synthesis of the most respected academic approaches and well-known professional best practices. It focuses on the private markets – private equity, real estate, and infrastructure – where most M&A activity now takes place. The handbook analyzes the business and operational strategies pursued through M&A and with the active participation of private capital. It then examines financial and active management approaches that can drive value creation throughout the M&A process, in a seamless end-to-end manner. This requires, almost by definition, a multidisciplinary approach. ...

This book explores the multifaceted nature of customer loyalty, with particular emphasis on how it is conceptualized, measured, and managed. It combines scenario analysis with a comprehensive literature review of customer loyalty research in leading marketing journals. Additionally, it includes an exploratory study involving top management from Italian retail companies, shedding light on the challenges they face in maintaining loyalty amidst an increasingly competitive landscape marked by technological advancements and evolving customer expectations. The book also addresses the methods and metrics ...

Homelessness and precarious living conditions are critical issues among the urban poor and represent a significant policy concern in several industrialized countries. The COVID-19 pandemic appears to have increased the prevalence of people living in inadequate shelter due to sudden income shocks. However, publicly available data on the global homeless population are extremely rare. In this book, the authors first compile a newly created database that includes data on homeless populations in various countries and cities in Europe, Australia, and the United States. They then shed light on the relationship ...

In an era of prolonged uncertainty and profound social change, consumer behaviors have become more cautious, shaped by conflicting demands and polarized narratives. This book delves into the sociological and cultural dimensions that influence consumers’ often contradictory attitudes toward food, offering a perspective that extends beyond mere marketing. The book explores current foods capes by examining why and how consumer patterns and values related to food evolve during periods of transition. It particularly addresses the growing concerns for both the environment and security and their paradoxical ...

On March 30, 2022, the European Commission published the EU Strategy for Sustainable and Circular Textiles as part of the EU Green Deal, which aims to provide a coherent framework and a vision for the transition of the Textiles Clothing Leather Footwear (TCLF) sector. Following this scenario, the aim of the book is to explain circularity in fashion in simple terms. The author’s goal is to create a culture of circularity and to provide a practical read for both university students, entrepreneurs, managers and citizens alike. The book is enriched with some reflection questions and a circularity ...

The book tells the story of the Lavazza Nuvola project, the headquarters of the Lavazza Group inaugurated in Turin in 2017, from a strategic communication perspective, explaining how communication contributed to the conception, development, implementation and promotion of the project.The authors explain how communication becomes strategic when it helps a project take shape, imbuing it in “all its folds” with the mission, values, culture and strategy of the company for which it was created. In this way, communication is listening, it is the involvement of the internal and external community, ...

We live in an interesting, unprecedented historical moment of uncer-tainties, complexities and changes that can bring new energy, and in which scenarios of power and influence shift with exponential speed, evidence of a future that is already present. The times in which we live necessarily call for new leadership. In this book, the figure of the social entrepreneur is outlined as a new leader who is able to ‘unravel and recompose the cards’, to ‘connect the dots’, to identify patterns and create connections in order to generate a real, transformative and systemic social impact, based on ...