Governments are struggling to respond the needs of the people. The media have lost their traditional equidistance. The public impression of competence, and the trust it engenders, has tilted in favor of corporations putting pressure on them to proactively engage. The Influence, Relevance & Growth (IRG) system based on 10 quantitative parameters offers corporations a new operating model to adapt to a societal context in which policymakers need to be continuously and deeply informed about complex, technologically intensive, and ethically charged issues. This book is designed to help CEOs and top management align companies and prepare business students for a more realistic perspective of society and how the corporate world can compensate for the overshadowing primacy of politics.

Pages: 112

Trade Paper: ISBN 9788831322959; $19.95

Author:

Fernando Napolitano is President & CEO Founder of New York based NEWEST. Former Booz Allen Hamilton Partner, specialized in telecom and energy industries. He served as an independent member of the board of directors of Enel S.p.A., Mediaset S.p.A., CIRA (Italian Aerospace Research Center), AMRI, Albany, New York. He graduated summa cum laude in Economics from Federico II University in Naples, holds an MSM from NYU Tandon School of Engineering and an AMP from Harvard Business School.