Through the book

2018-09-06

Through the book: In Data Time and Tide

A Surprising Philosophical Guide to Our Programmable Future


A fresh philosophical journey through our programmable world. A visionary map exploring risky and wild territories: the hidden life of software and coding, the emergence of a new data sensorium, the algorithmic power of alien intelligences, the tech shift from archives to prediction machines, the planetary platforms becoming stacks and chains. In five short and provocative essays, this book popularizes new speculations introducing society and business to untold concepts such as feedforward, stack, transduction, elemental, infoviduality. Together with engineer’s and programmer’s narratives ...
in-data-time-and-tide_cover
How can Fashion and Luxury brands enable meaningful connections and lasting engagement with their customers? Which touch-points are most important in determining memorable experiences? How can fi rms converge the consumer and organizational perspectives of the customer journey? Never as today, Fashion and Luxury companies need to answer these questions and craft a unique and proprietary signature experience across all their touchpoints. Signature means that brands should avoid metoostrategies and “craft” the customer journey as they do with products, injecting creativity and their ...
cover-signature-experience
“The SDA Bocconi DEVO Lab has done a fantastic and comprehensive book, a holistic and powerful framework of analysis.” Rafael Cayuela, The Dow Chemical Company “What Blockchain is and how you can exploit it, are the main and most important questions you will find answered in this precious book.“ Fabio Malosio, IBM Italia “DEVO Lab has produced a comprehensive analysis of the financial applications of Blockchain.” Steven Wang, Royal Bank of Scotland “DEVO Lab provides a sounding representation of Blockchain paradigm outlooking technology and innovation ...
exploiting-blockchain_cover
Picture a government that measures civic value on a numbered scale, with civic performances tallied on leader boards, like a football match. Imagine if civic value was viewed as a game played by everyday citizens, sometimes in competition, other times working in harmony towards a common goal. And imagine that winners were celebrated (and losers blamed) collectively. All over the world, governments, public bodies and international organisations are using technology in ways to transform the exercise of public power into a game. Gamified public power is much closer to reality than it may first appear ...
games-powers-democracies_cover

2018-06-12

Through the book: Made in Italy Industries

Managerial Issues and Best Practices


This book describes why the Made in Italy brand has till today a strong relevance for Italy competitiveness and what are the key managerial issues for Made in Italy companies. The book includes an emphasis on competencies that are vital for working successfully in these companies. The aim is to give a comprehensive vision of the peculiarity of management and strategy in companies that can be classified as Made in Italy. They are challenged by ownership, size and key strategic decisions issues that are influenced by the global image associated to it. The book is going to focus on the common challenges ...
madeinitalyindustries_cover

2018-06-11

Through the book: Neuroeconomics

Theory, Applications, and Perspectives


Neuroeconomics is a recent promising interdisciplinary scientific area which involves neuroscientists, economists, and psychologists interested to offer a new and shared theoretical vision that considers the role of the brain in individual decision-making in economics. This collection of papers provides an interesting overview of the recent evolution of the theory of Neuroeconomics and offers the latest results of applied researches in this area, with a focus on marketing, accounting, and finance.This book is the result of the interdisciplinary contributions of speakers invited to the 1a Officina ...
Neuroeconomics-cover

2018-06-07

Through the book: Applied Econometrics

An Introduction


The goal of this book is to facilitate both teaching of applied econometrics, particularly in undergraduate and Master courses, and learning by students and, more generally, by those concerned with a formal measurement of economic events. The task requires combining statistics, economics and computer science in the right proportions. Statistics is needed for a correct formulation of the problem and interpretation of the results, so the statistical content of this book is rigorous but limited to what is strictly necessary. All theoretical concepts are then illustrated empirically, with examples ...
Applied-econometrics

2018-06-07

Through the book: Dynamical Systems and Optimal Control

A Friendly Introduction


The volume provides and elementary introduction of the mathematical modelling in those areas on Dynamical Systems and Control Theory that arise frequently in Economics.The book is divided in two parts.In the first part the fundamental aspects of mathematical modelling are developed, dealing with both continuous time systems (differential equations) and discrete time systems (difference equations). Particular attention is devoted to equilibria, their classification in the linear case, and their stability. An effort has been made to convey intuition and emphasize concrete aspects, without omitting ...
Dynamical-systems
Corporate Debt Management is an essential, practical and easy-to-read book . It summarizes in simple and clear terms the main theoretical contributions on the subject of debt decision choices and effectively illustrates their main managerial implications. Moreover, it adds to the management knowledge by providing practical examples on how to implement an optimal capital structure, using real financial data, and how to construct and use a debt management plan. The book also provides a clear management guide of the banking and capital markets instruments to design the most coherent financial structure ...
Corporate Debt Management
What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results and maximize returns on investments? How to deal effectively with event agencies? Readers will find hands-on answers to all these questions: the book has been written bearing in mind the knowledge needs of companies that want to use events as part of their marketing communication mix. It will be a stimulating reading for brand, product, communication, and event managers, for account managers and creative ...
cover Event Marketing