Book profiles


Marco Giarratana

Essentials of Strategy

Essentials of Strategy provides basic guidelines and concepts that students should handle in order to develop a sound background in business and corporate strategy. The book draws on industrial organization, management, and sociology research, taking an approach that accounts for the most recent trends in Strategy studies.


Pages: 78

Trade Paper: ISBN 9788885486058; $19.95

Pdf: ISBN 9788885486065; $9,99



Marco Giarratana is Professor of Strategy in the Department of Management & Technology at Bocconi University. His main research interests are diversification, performance and strategic hybrid companies.

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