What are the specific characteristics of organizations that operate in cultural sectors? What are the challenges facing their managers? Cultural organizations play a crucial role in the contemporary society, thus, they need to respond to expectations of multiple private and public actors and, moreover, they have specific characteristics. For these reasons, it is not possible to apply managerial practices tested in other situations, but it is necessary to carefully recognize their social and cultural peculiarities.

Therefore, this book aims at providing an overall view of themanagerial issues and conditions to be met for a business to be well-managed, and subsequently reflecting on how it is possible to apply them to the world of art and culture.

Pages: 344

Trade Paper: ISBN 9788885486294; $64,95

Pdf: ISBN 9788885486300; $32,99

Authors (edited by):  

Armando Cirrincione is Lecturer of Marketing at Bocconi University, where he is also Faculty Affiliate at ASK Research Center. He is Senior Professor at SDA Bocconi School of Management. 

Paola Dubini is Associate Professor of Management and Entrepreneurship at Università Bocconi. She is responsible of courses about content industries in the same university and is a Senior faculty member of the SDA Bocconi School of Management. She is a visiting professor in Models of organization of cultural institutions at IMT Institute for Advanced Studies Lucca.

Fabrizio Montanari is Associate Professor at the University of Modena and Reggio Emilia and Adjunct Professor at Bocconi University, where he is also Research Affiliate at ASK Research Center.