Books profiles

2018-05-21

What's Fashion? It's Method!

The Value of Ideas in Fashion Companies


Pages: 112

Trade Paper: ISBN 9788885486386; $18,00

Authors: Carla LunghiFrancesca Romana RinaldiMarco Turinetto

 

Table of Contents

 

Preface


Introduction. Textile Products and Industrial Objects: Supply, Consumption and New Markets

by Arturo Dell’Acqua Bellavitis 

Bibliography

 

1 The Made in Italy System. Why Education Can Fill the Gap between Innovation and Competitiveness

by Nicola Guerini


1.1 Fashion System and Italian Lifestyle
1.2 New challenges to face change

 

2 Fashion between Culture and Innovation in the Era of the Web 2.0

by Carla Lunghi

2.1 The complexity of fashion
2.2 Fashion and digital technologies
2.3 Conclusions
Bibliography

 

3 Fashion Future: Crafting Innovative Business Models in Fashion

by Francesca Romana Rinaldi

3.1 Emerging business models
3.2 Customer centricity in fashion
3.3 The new drivers: digitalization, technology, sustainability
3.4 The future of fashion
Bibliography

 

4 The Italian Fashion Model. Design, from Strategy to Creativity and Manufacture

by Marco Turinetto

4.1 Why speak of the Italian Fashion Model?
4.2 New scenarios for fashion projects
4.3 The centrality of the Brand Product Manager
4.4 Artisanal design as an opportunity
4.5 Design, from strategy to creativity and manufacture
4.6 Italian Culture: the competitive advantage of being interdisciplinary
Bibliography

 

5 The Creative Process. Strategically Innovative Brands and Products/Services Thanks to Design

by Susanne Kreuzer and Silvia Festa


5.1 The role of creativity and design in strategic innovation
5.2 The creative process as a new method of innovation of the product/service
Bibliography 

 

6 Fashion in the Age of Digital Collaborative Production

by Silvia Mazzucotelli Salice


6.1 Fashion on the move
6.2 What’s digital fashion?
6.3 Creating fashion through digital collaborative technologies
6.4 The potential of digital collaborative fashion
Bibliography

 

7 Made in Italy: Performance of the Italian Leading Groups

by Nicola Guerini and Paola Varacca Capello


7.1 The Italian Fashion System
7.2. The characteristics of the sample
7.3 Profitability and company growth: the best performers
Bibliography

 

Appendix 1. Method of Defining Positioning of Enterprises in the Sample

 

Appendix 2. Main Features of the Companies in the Sample

 

Milano Fashion Institute

 

The Authors

what's-fashion_cover