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What's Fashion? It's Method!

The Value of Ideas in Fashion Companies

Pages: 112

Trade Paper: ISBN 9788885486386; $18,00

Authors: Carla LunghiFrancesca Romana RinaldiMarco Turinetto


Table of Contents



Introduction. Textile Products and Industrial Objects: Supply, Consumption and New Markets

by Arturo Dell’Acqua Bellavitis 



1 The Made in Italy System. Why Education Can Fill the Gap between Innovation and Competitiveness

by Nicola Guerini

1.1 Fashion System and Italian Lifestyle
1.2 New challenges to face change


2 Fashion between Culture and Innovation in the Era of the Web 2.0

by Carla Lunghi

2.1 The complexity of fashion
2.2 Fashion and digital technologies
2.3 Conclusions


3 Fashion Future: Crafting Innovative Business Models in Fashion

by Francesca Romana Rinaldi

3.1 Emerging business models
3.2 Customer centricity in fashion
3.3 The new drivers: digitalization, technology, sustainability
3.4 The future of fashion


4 The Italian Fashion Model. Design, from Strategy to Creativity and Manufacture

by Marco Turinetto

4.1 Why speak of the Italian Fashion Model?
4.2 New scenarios for fashion projects
4.3 The centrality of the Brand Product Manager
4.4 Artisanal design as an opportunity
4.5 Design, from strategy to creativity and manufacture
4.6 Italian Culture: the competitive advantage of being interdisciplinary


5 The Creative Process. Strategically Innovative Brands and Products/Services Thanks to Design

by Susanne Kreuzer and Silvia Festa

5.1 The role of creativity and design in strategic innovation
5.2 The creative process as a new method of innovation of the product/service


6 Fashion in the Age of Digital Collaborative Production

by Silvia Mazzucotelli Salice

6.1 Fashion on the move
6.2 What’s digital fashion?
6.3 Creating fashion through digital collaborative technologies
6.4 The potential of digital collaborative fashion


7 Made in Italy: Performance of the Italian Leading Groups

by Nicola Guerini and Paola Varacca Capello

7.1 The Italian Fashion System
7.2. The characteristics of the sample
7.3 Profitability and company growth: the best performers


Appendix 1. Method of Defining Positioning of Enterprises in the Sample


Appendix 2. Main Features of the Companies in the Sample


Milano Fashion Institute


The Authors