Books profiles

Pages: 178 Trade Paper: ISBN 9788885486461; $34,95 Author: Gianluca Sgueo Table of Contents Acknowledgment Foreword: Towards a Science of Gamification and Its Relationship to Governance and Democracy 1.What if Government Was a Game?1.Not your average tetris2.Imagining the future of public power3.Gamification, governance and regulators4.Innovation and tradition5.Technologies and public power6.Increased convergence, higher expectations7.Escaping anachronism8.Conceptual shifts9.Gamification at crossroads no. 1 - nudging10.Gamification at crossroads no. 2 - ...


Made in Italy Industries

Managerial Issues and Best Practices

Pages: 212 Trade Paper: ISBN 9788885486546; $34,95 Authors: Luana Carcano, Gabriella Lojacono Table of Contents Introduction 1 Made in Italy: State of the Art and Key Challengesby Luana Carcano and Gabriella Lojacono1. Introduction2. Key features3. The numbers of Made in Italy4. Localization5. Managerial challenges for Made in Italy companiesBibliographyDatabases 2 Fashion, Italian Designers and Brands by Paolo Varacca Capello1. What is fashion?2. Strategy and structure of fashion companies3. The Italian fashion system4. The current challenges for fashion companiesBibliographyNotes 3 ...



Theory, Applications, and Perspectives

Pages: 278 Trade Paper: ISBN 9788885486478; $49,95  Authors: GianMario Raggetti, Maria Gabriella Ceravolo, Lucrezia Fattobene Table of Contents Prelude Part I - … Going inside the Black Box 1. … and Neuroeconomics Appears and Spreads…by GianMario RaggettiReferences 2. Reward-Economic Choices-Decision Making and Dopamineby Rocco Cerroni, Maria Albanese, Nicola Biagio Mercuri2.1 Behavioral economics2.2 Neural correlates in decision making2.3 Dopamine2.4 Pathology2.5 ConclusionsFiguresReferences 3. Functional Magnetic Resonance Imaging (fMRI) in Neuroeconomicsby ...


Applied econometrics

An Introduction

Pages: 396 Trade Paper: ISBN 9788885486508; $ 64,95 Author: Massimiliano Marcellino Table of Contents Applied Econometrics. An Introduction 1. Introduction1.1 What is econometrics?1.2 Elements of an econometric study1.3 Data1.4 The descriptive analysis1.5 Some examplesThe main concepts of this chapter 2. The Linear Regression Model2.1 Definitions and notation2.2 The assumptions of the linear regression model2.3 The role of the error term2.4 OLS estimators of the regression function parameters2.5 The linear model and the OLS estimators in vector notation2.6 Properties of OLS ...


Dynamical Systems and Optimal Control

A Friendly Introduction

Pages: 340 Trade Paper: ISBN 9788885486522; $59,95 Author: Sandro Salsa, Annamaria Squellati Table of Contents 1 Introduction to Modelling 1.1 Some Classical Examples 1.1.1 Malthus model 1.1.2 Logistic models1.1.3 Phillips model 1.1.4 Accelerator model 1.1.5 Evolution of supply 1.1.6 Leslie model 1.1.7 Lotka-Volterra predator-prey model 1.1.8 Time-delay logistic equation 1.2 Continuous Time and Discrete Time Models 1.2.1 Differential and difference equations 1.2.2 Systems of differential and difference equations 2 First Order Differential Equations 2.1 Introduction 2.2 Some Solvable Equations ...
Pages: 100 Trade Paper: ISBN 9788885486355; $24,95 Author:  Alberto Dell'Acqua Table of Contents Introduction 1 Theories of Debt1.1 Introduction1.2 The economic advantages of debt1.3 The economic disadvantages of debt1.4 Economic-financial convenience of debt and Trade-off Theory1.5 Hierarchy of funding choices and Pecking Order Theory1.6 Conflicts of interest between managers and shareholders and Agency Theory1.7 Capital structure and Market Timing Theory1.8 Capital structure and functioning of the financial system1.9 Conclusions and implications for management 2 Measuring ...
Corporate Debt Management


Visual Merchandising

In-store Communication to Enhance Brand Equity Value

Pages: 360 Trade Paper: ISBN 9788885486416; $69,95 Author:  Karin Zaghi Table of Contents Acknowledgements Introduction: What kind of visual merchandising? 1. Store atmosphere as a preferential dimension of the store experience1. The store as an emblematic experience2. Store atmosphere3. Thematic universes4. Interaction between the atmosphere and the customer4.1 Spheres of action5. A unique experience6. Cost-benefit analysis in an experiential approach7. The expert in quality relationships8. New trends in store design 2. Interactive environments: new dimensions in communication1. ...


What's Fashion? It's Method!

The Value of Ideas in Fashion Companies

Pages: 112 Trade Paper: ISBN 9788885486386; $18,00 Authors: Carla Lunghi, Francesca Romana Rinaldi, Marco Turinetto Table of Contents Preface Introduction. Textile Products and Industrial Objects: Supply, Consumption and New Markets by Arturo Dell’Acqua Bellavitis  Bibliography 1 The Made in Italy System. Why Education Can Fill the Gap between Innovation and Competitiveness by Nicola Guerini 1.1 Fashion System and Italian Lifestyle1.2 New challenges to face change 2 Fashion between Culture and Innovation in the Era of the Web 2.0 by Carla Lunghi 2.1 ...


Event Marketing

Pages: 164 Trade Paper: ISBN 9788885486249; $29,95 Epub: ISBN 9788885486256; $14,99 Mobypocket: ISBN 9788885486263; $14,99 Author:  Diego Rinallo Table of Contents Introduction 1 Events and Business Communication1 Some definitions2 Relevant distinctions (i): Objectives and targets3 Relevant distinctions (ii): Event characteristics4 Perspectives on events and plan of the book 2 Events as Communication Instruments1 Managing the event process2 Fundamental decisions3 Evaluating event results4 The agency perspective 3 Event Communication  by Alessandra Lanza 1 Foreword: ...
cover Event Marketing


Innovation in Organizations

Informal networks, knowledge sharing, and the development of firm's innovative capabilities

Pages: 110 Trade Paper: ISBN 9788885486331; $24,95 Pdf: ISBN 9788885486348; $12,99 Author: Marco Tortoriello Table of Contents 1 Introduction 2 The absorptive capacity framework and social network reserach 2.1 The absorptive capacity framework  2.1.1 The process of absorptive capacity 2.2 The social network approach 2.3 Integrating absorptive capacity and social network theory 3. The micro-foundation of absorptive capacity 3.1 The social structure of innovation 3.2 External knowledge  3.2.1 Scientific vs. industrial external knowledge 3.3 ...
Innovation in Organizations