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Found documents: 23

Karin Zaghi

Visual Merchandising


In-store Communication to Enhance Brand Equity Value Why a book on Visual Merchandising? Because Visual Merchandising gives substance to something that has to change its very essence: the store. The rise of new communication artifacts in today’s multichannel context means that the store needs to transform its role and its methods for interacting with both customers and producers. The store has ...

Stefania Saviolo

Signature Experience


Art and Science of Customer Engagement for Fashion and Luxury Companies How can Fashion and Luxury brands enable meaningful connections and lasting engagement with their customers? Which touch-points are most important in determining memorable experiences? How can firms converge the consumer and organizational perspectives of the customer journey? Never as today, Fashion and Luxury companies need ...

Lorenzo Peccati, Sandro Salsa, Annamaria Squellati

Mathematics for Economics and Business


This textbook is tailored for those educational programs, such as Economics and Management, which include a first (and frequently the only) course of Mathematics. We have selected some topics which we consider to be fundamental, if not mandatory, for these students: - the knowledge of Calculus, for functions of one and two variables; - the use of Calculus in optimization; - the notion of integral ...