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In-store Communication to Enhance Brand Equity Value
Why a book on Visual Merchandising? Because Visual Merchandising gives substance to something that has to change its very essence: the store. The rise of new communication artifacts in today’s multichannel context means that the store needs to transform its role and its methods for interacting with both customers and producers. The store has ...
Art and Science of Customer Engagement for Fashion and Luxury Companies
How can Fashion and Luxury brands enable meaningful connections and lasting engagement with their customers? Which touch-points are most important in determining memorable experiences? How can firms converge the consumer and organizational perspectives of the customer journey? Never as today, Fashion and Luxury companies need ...
This textbook is tailored for those educational programs, such as Economics and Management, which include a first (and frequently the only) course of Mathematics. We have selected some topics which we consider to be fundamental, if not mandatory, for these students:
- the knowledge of Calculus, for functions of one and two variables;
- the use of Calculus in optimization;
- the notion of integral ...
By addressing the financial markets from a new perspective, this book sets out to take the reader on a journey, explaining the role of financial markets as places where exchanges take place to meet the needs of people, businesses and institutions. The volume is structured in four parts. The first part introduces the functions, structure, and components of the financial system. In the second part, ...
Stefano Caselli, Gimede Gigante, Andrea Tortoroglio
Corporate and Investment Banking
A Hands-On approach
A new book on the relationship between banks and corporates is a challenge that must be accepted: we need to revert the narrative on banks and provide a proper perspective on what they can do for the economy overall.Corporate and Investment Banking is in fact the banking activity that most affects the growth of companies and their ability to be more robust and competitive. In the financial world, ...
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