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Found documents: 42

Karin Zaghi

Visual Merchandising


In-store Communication to Enhance Brand Equity Value Why a book on Visual Merchandising? Because Visual Merchandising gives substance to something that has to change its very essence: the store. The rise of new communication artifacts in today’s multichannel context means that the store needs to transform its role and its methods for interacting with both customers and producers. The store has ...

Carla Lunghi, Francesca Romana Rinaldi, Marco Turinetto

What's Fashion? It's Method!


The Value of Ideas in Fashion Companies The book examines the indispensable factors for the launch and management of a new creative process: the authors provide truly effective tools between research & edutainment. The results of recent studies have in fact acknowledged the existence in people, institutions, and businesses of every size and sector, of a noticeable tendency towards changes in processes ...

Massimiliano Marcellino

Applied econometrics


An Introduction The goal of this book is to facilitate both teaching of applied econometrics, particularly in undergraduate and Master courses, and learning by students and, more generally, by those concerned with a formal measurement of economic events. The task requires combining statistics, economics and computer science in the right proportions. Statistics is needed for a correct formulation ...

Sandro Salsa, Annamaria Squellati

Dynamical Systems and Optimal Control


A Friendly Introduction The volume provides and elementary introduction of the mathematical modelling in those areas on Dynamical Systems and Control Theory that arise frequently in Economics.The book is divided in two parts. In the first part the fundamental aspects of mathematical modelling are developed, dealing with both continuous time systems (differential equations) and discrete time systems ...

Gianmario Raggetti, Maria Gabriella Ceravolo, Lucrezia Fattobene

Neuroeconomics


Theory, Applications, and Perspectives Neuroeconomics is a recent promising interdisciplinary scientific area which involves neuroscientists, economists, and psychologists interested to offer a new and shared theoretical vision that considers the role of the brain in individual decision-making in economics. This collection of papers provides an interesting overview of the recent evolution of the ...

Luana Carcano, Gabriella Lojacono

Made in Italy Industries


Managerial Issues and Best Practices This book describes why the Made in Italy brand has till today a strong relevance for Italy competitiveness and what are the key managerial issues for Made in Italy companies. The book includes an emphasis on competencies that are vital for working successfully in these companies. The aim is to give a comprehensive vision of the peculiarity of management and strategy ...
Picture a government that measures civic value on a numbered scale, with civic performances tallied on leader boards, like a football match. Imagine if civic value was viewed as a game played by everyday citizens, sometimes in competition, other times working in harmony towards a common goal. And imagine that winners were celebrated (and losers blamed) collectively. All over the world, governments, ...

Stefania Saviolo

Signature Experience


Art and Science of Customer Engagement for Fashion and Luxury Companies How can Fashion and Luxury brands enable meaningful connections and lasting engagement with their customers? Which touch-points are most important in determining memorable experiences? How can firms converge the consumer and organizational perspectives of the customer journey? Never as today, Fashion and Luxury companies need ...

Gianluca Salviotti, Leonardo Maria De Rossi, Nico Abbatemarco

The Blockchain Journey


A Guide to Practical Business Applications “The SDA Bocconi DEVO Lab has done a fantastic and comprehensive book, a holistic and powerful framework of analysis.” Rafael Cayuela, The Dow Chemical Company. “What Blockchain is and how you can exploit it, are the main and most important questions you will find answered in this precious book.“ Fabio Malosio, IBM Italia. “DEVO Lab has produced ...

Cosimo Accoto

In Data Time and Tide


A Surprising Philosophical Guide to Our Programmable Future A fresh philosophical journey through our programmable world. A visionary map exploring risky and wild territories: the hidden life of software and coding, the emergence of a new data sensorium, the algorithmic power of alien intelligences, the tech shift from archives to prediction machines, the planetary platforms becoming stacks and chains. ...