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Found documents: 41

Stefania Saviolo

Signature Experience


Art and Science of Customer Engagement for Fashion and Luxury Companies How can Fashion and Luxury brands enable meaningful connections and lasting engagement with their customers? Which touch-points are most important in determining memorable experiences? How can firms converge the consumer and organizational perspectives of the customer journey? Never as today, Fashion and Luxury companies need ...

Massimiliano Marcellino

Applied econometrics


An Introduction The goal of this book is to facilitate both teaching of applied econometrics, particularly in undergraduate and Master courses, and learning by students and, more generally, by those concerned with a formal measurement of economic events. The task requires combining statistics, economics and computer science in the right proportions. Statistics is needed for a correct formulation ...

Gianluca Salviotti, Leonardo Maria De Rossi, Nico Abbatemarco

The Blockchain Journey


A Guide to Practical Business Applications “The SDA Bocconi DEVO Lab has done a fantastic and comprehensive book, a holistic and powerful framework of analysis.” Rafael Cayuela, The Dow Chemical Company. “What Blockchain is and how you can exploit it, are the main and most important questions you will find answered in this precious book.“ Fabio Malosio, IBM Italia. “DEVO Lab has produced ...

Luigi Balletta, Salvatore Modica

Macroeconomics Lectures


The Basic Models The latest editions of introductory texts are becoming easier and easier. At the same time, macroeconomic models used by central banks in their simulations (the so-called Dynamic Stochastic General Equilibrium Models, DSGE) are increasingly microfounded – and thus complex. In a nutshell, BUP Macroeconomic Lessons fill a gap. Surely students will find them slightly more difficult ...

Erio Castagnoli, Margherita Cigola, Lorenzo Peccati

Probability


A Brief Introduction Today probability turns out to be one of the most pervasive mathematical topics. It actually affects a number of quite different fields, proving particularly relevant to courses ranging from Statistics to Economics, from Finance to Management Science. Recently it has even found significant applications in some sectors of Law. This book contains a short presentation of the most ...

Francesca De Canio, Davide Pellegrini

The New Social Game


Sharing Economy and Digital Revolution: Into the Change of Consumers Habits The aim of this book is to understand whether the new social game creates wealth for its participants. For this reason, the authors look at the theoretical implications of the increasing overlap between dialogue and sale, market and society, or, more simply, money and gift. By focusing on the convergence taking place between ...

Carla Lunghi, Francesca Romana Rinaldi, Marco Turinetto

What's Fashion? It's Method!


The Value of Ideas in Fashion Companies The book examines the indispensable factors for the launch and management of a new creative process: the authors provide truly effective tools between research & edutainment. The results of recent studies have in fact acknowledged the existence in people, institutions, and businesses of every size and sector, of a noticeable tendency towards changes in processes ...

Diego Rinallo

Event Marketing


What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results and maximize returns on investments? How to deal effectively with event agencies? Readers will find hands-on answers to all these questions: the book has been written bearing in mind the knowledge needs ...

Alberto Dell'Acqua

Corporate Debt Management


Corporate Debt Management is an essential, practical and easy-to-read book . It summarizes in simple and clear terms the main theoretical contributions on the subject of debt decision choices and effectively illustrates their main managerial implications. Moreover, it adds to the management knowledge by providing practical examples on how to implement an optimal capital structure, using real financial ...

Marco Tortoriello

Innovation in Organizations


Informal networks, knowledge sharing, and the development of firm's innovative capabilities The ability to generate new knowledge is one of the main drivers through which organizations can achieve a position of competitive advantage. While being able to innovate means different things in different contexts, the processes and actions through which companies mobilize knowledge to innovate are remarkably ...