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Found documents: 14

Emilio Barucci

Who Will Rescue Finance?


The role of academics, bankers, politicians, regulators The main idea of this book is that the root cause of the financial crisis is the ambition to handle risk as a well-defined commodity that can be traded in the market. The book provides an interpretation of the crisis going beyond simple reconstructions. Finance cannot be rescued by simply referring to ethics or limiting the remuneration of managers. ...

Mikkel Draebye

Start-up Entrepreneurship


The SMART way Most entrepreneurs do not succeed in their attempt to create a sustainable business from their venture idea. There are several reasons for the very high failure rates in start-up and social entrepreneurship, but most can be traced back to a lack of understanding of how a start-up should be managed in its different phases, from the identification of the opportunity to the management ...

Luana Carcano, Gabriella Lojacono

Made in Italy Industries


Managerial Issues and Best Practices This book describes why the Made in Italy brand has till today a strong relevance for Italy competitiveness and what are the key managerial issues for Made in Italy companies. The book includes an emphasis on competencies that are vital for working successfully in these companies. The aim is to give a comprehensive vision of the peculiarity of management and strategy ...

Stefania Saviolo

Signature Experience


Art and Science of Customer Engagement for Fashion and Luxury Companies How can Fashion and Luxury brands enable meaningful connections and lasting engagement with their customers? Which touch-points are most important in determining memorable experiences? How can firms converge the consumer and organizational perspectives of the customer journey? Never as today, Fashion and Luxury companies need ...

Gianluca Salviotti, Leonardo Maria De Rossi, Nico Abbatemarco

The Blockchain Journey


A Guide to Practical Business Applications “The SDA Bocconi DEVO Lab has done a fantastic and comprehensive book, a holistic and powerful framework of analysis.” Rafael Cayuela, The Dow Chemical Company. “What Blockchain is and how you can exploit it, are the main and most important questions you will find answered in this precious book.“ Fabio Malosio, IBM Italia. “DEVO Lab has produced ...

Francesca De Canio, Davide Pellegrini

The New Social Game


Sharing Economy and Digital Revolution: Into the Change of Consumers Habits The aim of this book is to understand whether the new social game creates wealth for its participants. For this reason, the authors look at the theoretical implications of the increasing overlap between dialogue and sale, market and society, or, more simply, money and gift. By focusing on the convergence taking place between ...

Carla Lunghi, Francesca Romana Rinaldi, Marco Turinetto

What's Fashion? It's Method!


The Value of Ideas in Fashion Companies The book examines the indispensable factors for the launch and management of a new creative process: the authors provide truly effective tools between research & edutainment. The results of recent studies have in fact acknowledged the existence in people, institutions, and businesses of every size and sector, of a noticeable tendency towards changes in processes ...

Diego Rinallo

Event Marketing


What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results and maximize returns on investments? How to deal effectively with event agencies? Readers will find hands-on answers to all these questions: the book has been written bearing in mind the knowledge needs ...

Alberto Dell'Acqua

Corporate Debt Management


Corporate Debt Management is an essential, practical and easy-to-read book . It summarizes in simple and clear terms the main theoretical contributions on the subject of debt decision choices and effectively illustrates their main managerial implications. Moreover, it adds to the management knowledge by providing practical examples on how to implement an optimal capital structure, using real financial ...

Marco Tortoriello

Innovation in Organizations


Informal networks, knowledge sharing, and the development of firm's innovative capabilities The ability to generate new knowledge is one of the main drivers through which organizations can achieve a position of competitive advantage. While being able to innovate means different things in different contexts, the processes and actions through which companies mobilize knowledge to innovate are remarkably ...