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Found documents: 42

Francesca De Canio, Davide Pellegrini

The New Social Game


Sharing Economy and Digital Revolution: Into the Change of Consumers Habits The aim of this book is to understand whether the new social game creates wealth for its participants. For this reason, the authors look at the theoretical implications of the increasing overlap between dialogue and sale, market and society, or, more simply, money and gift. By focusing on the convergence taking place between ...

Marco Tortoriello

Innovation in Organizations


Informal networks, knowledge sharing, and the development of firm's innovative capabilities The ability to generate new knowledge is one of the main drivers through which organizations can achieve a position of competitive advantage. While being able to innovate means different things in different contexts, the processes and actions through which companies mobilize knowledge to innovate are remarkably ...

Armando Cirrincione, Paola Dubini, Fabrizio Montanari

Management of Cultural Firms


What are the specific characteristics of organizations that operate in cultural sectors? What are the challenges facing their managers? Cultural organizations play a crucial role in the contemporary society, thus, they need to respond to expectations of multiple private and public actors and, moreover, they have specific characteristics. For these reasons, it is not possible to apply managerial practices ...

Vincenzo Galasso

Political Economics


Redistributive Policies This book is written for undergraduate students in Economics and in Political Science who want to learn about the political economics of redistributive policies. It provides a positive analysis of the political process behind the design and implementation of redistributive policies, by using the minimum level of mathematical formalization required, in an attempt to be accessible ...

Diego Rinallo

Event Marketing


What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results and maximize returns on investments? How to deal effectively with event agencies? Readers will find hands-on answers to all these questions: the book has been written bearing in mind the knowledge needs ...

Alberto Dell'Acqua

Corporate Debt Management


Corporate Debt Management is an essential, practical and easy-to-read book . It summarizes in simple and clear terms the main theoretical contributions on the subject of debt decision choices and effectively illustrates their main managerial implications. Moreover, it adds to the management knowledge by providing practical examples on how to implement an optimal capital structure, using real financial ...

Karin Zaghi

Visual Merchandising


In-store Communication to Enhance Brand Equity Value Why a book on Visual Merchandising? Because Visual Merchandising gives substance to something that has to change its very essence: the store. The rise of new communication artifacts in today’s multichannel context means that the store needs to transform its role and its methods for interacting with both customers and producers. The store has ...

Carla Lunghi, Francesca Romana Rinaldi, Marco Turinetto

What's Fashion? It's Method!


The Value of Ideas in Fashion Companies The book examines the indispensable factors for the launch and management of a new creative process: the authors provide truly effective tools between research & edutainment. The results of recent studies have in fact acknowledged the existence in people, institutions, and businesses of every size and sector, of a noticeable tendency towards changes in processes ...

Massimiliano Marcellino

Applied econometrics


An Introduction The goal of this book is to facilitate both teaching of applied econometrics, particularly in undergraduate and Master courses, and learning by students and, more generally, by those concerned with a formal measurement of economic events. The task requires combining statistics, economics and computer science in the right proportions. Statistics is needed for a correct formulation ...

Sandro Salsa, Annamaria Squellati

Dynamical Systems and Optimal Control


A Friendly Introduction The volume provides and elementary introduction of the mathematical modelling in those areas on Dynamical Systems and Control Theory that arise frequently in Economics.The book is divided in two parts. In the first part the fundamental aspects of mathematical modelling are developed, dealing with both continuous time systems (differential equations) and discrete time systems ...