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Stefania Saviolo is Professor of Management and Technology at Bocconi University. She serves as board member and strategy advisor for companies operating in technology, fashion, and design furniture. BUP book: Signature Experience,
Pages: 144 Trade Paper: ISBN 9788885486591; $29,95 Epub: ISBN 9788885486607; $19,95 Mobypocket: ISBN 9788885486614; $19,95 Author: (edited by) Stefania Saviolo Table of Contents Preface by D. D’Angelo Foreword Part 1. Contextualising 1 Defining Consumer Experience by S. Saviolo 1. Welcome to the customer-experience business 2. Customer Experience defined 3. From touch-points to ...