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Found documents: 11

Essentials of Strategy provides basic guidelines and concepts that students should handle in order to develop a sound background in business and corporate strategy. The book draws on industrial organization, management, and sociology research, taking an approach that accounts for the most recent trends in Strategy studies.   Here an extract from the book: 1. Strategy.   Here the book's ...
Marco Giarratana is Professor of Strategy in the Department of Management & Technology at Bocconi University. His main research interests are diversification, performance and strategic hybrid companies.   BUP book: Essentials of Strategy
This book aims to analyze the logics and instruments by which fashion companies create collections, taking into account the variety of companies’ characteristics and business models. The collection development process is a critical activity for fashion, that must continuously renew its products, and is subject to increasingly strict time, cost and quality goals. A central theme in the book is ...
Nicola Misani is a Researcher in Management in the Department of Management and Technology at Bocconi University.   BUP book: Fashion Collections
Paola Varacca Capello is a Lecturer in Management in the Department of Management and Technology at Bocconi University.   BUP book: Fashion Collections
Francesca De Canio is a PhD candidate at Parma University.    BUP book: The New Social Game
Davide Pellegrini is Professor of Marketing in the Department of Economics and Management at Parma University.  BUP book: The New Social Game
The aim of this book is to understand whether the new social game creates wealth for its participants. For this reason, the authors look at the theoretical implications of the increasing overlap between dialogue and sale, market and society, or, more simply, money and gift. By focusing on the convergence taking place between the roles of customer and citizen, the book develops a new theory of convergence ...
Pages: 164 Trade Paper: ISBN 9788885486218; $29.95 Epub: ISBN 9788885486225; $14,99 Mobypocket: ISBN 9788885486232; $14,99 Author: Nicola Misani, Paola Varacca Capello   Table of Contents   Foreword, by Marco Bizzarri   Introduction, by Nicola Misani and Paola Varacca Capello   1. The Recent Evolution of Fashion by Nicola Misani and Paola Varacca Capello 1 Fashion: ...
Pages: 78 Trade Paper: ISBN 9788885486058; $19.95 Pdf: ISBN 9788885486065; $9,99 Author: Marco Giarratana   Table of Contents   1. Strategy 1.1 Definition and history 1.2 Why is strategy important?   2. Strategy, Performance, and Financial Measures 2.1 Value creation and value capture 2.2 Accounting and financial measures 2.3 Social performance and economic ...

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