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Found documents: 23

Innovation in Organizations

Informal networks, knowledge sharing, and the development of firm's innovative capabilities


Pages: 110 Trade Paper: ISBN 9788885486331; $24,95 Pdf: ISBN 9788885486348; $12,99 Author: Marco Tortoriello Table of Contents 1 Introduction 2 The absorptive capacity framework and social network reserach 2.1 The absorptive capacity framework  2.1.1 The process of absorptive capacity 2.2 The social network approach 2.3 Integrating absorptive capacity and social ...

Visual Merchandising

In-store Communication to Enhance Brand Equity Value


Pages: 260 Trade Paper: ISBN 9788885486416; $69,95 Author:  Karin Zaghi Table of Contents Acknowledgements Introduction: What kind of visual merchandising? 1. Store atmosphere as a preferential dimension of the store experience1. The store as an emblematic experience2. Store atmosphere3. Thematic universes4. Interaction between the atmosphere and the customer4.1 Spheres of action5. ...

What's Fashion? It's Method!

The Value of Ideas in Fashion Companies


Pages: 140 Trade Paper: ISBN 9788885486386; $18,00 Authors: Carla Lunghi, Francesca Romana Rinaldi, Marco Turinetto Table of Contents Preface Introduction. Textile Products and Industrial Objects: Supply, Consumption and New Markets by Arturo Dell’Acqua Bellavitis  Bibliography 1 The Made in Italy System. Why Education Can Fill the Gap between Innovation ...
Francesca De Canio is a PhD candidate at Parma University.    BUP book: The New Social Game
Davide Pellegrini is Professor of Marketing in the Department of Economics and Management at Parma University.  BUP book: The New Social Game
The aim of this book is to understand whether the new social game creates wealth for its participants. For this reason, the authors look at the theoretical implications of the increasing overlap between dialogue and sale, market and society, or, more simply, money and gift. By focusing on the convergence taking place between the roles of customer and citizen, the book develops a new theory of convergence ...
Pages: 344 Trade Paper: ISBN 9788885486294; $64,95 Pdf: ISBN 9788885486300; $32,99 Author:  Armando Cirrincione, Paola Dubini, Fabrizio Montanari Table of Contents Introduction 1 Economic Activity and Firms1.1 Economic activity 1.1.1 Choices 1.1.2 Needs 1.1.3 Goods 1.1.4 Exchange 1.1.5 The market 1.1.6 Economic processes 1.1.7 Factors of production 1.2 Individuals and decision-making ...
Diego Rinallo is Associate Professor of Marketing and Consumer Culture at KEDGE Business School. Previously, he was an Assistant Professor at Bocconi University, where he obtained his PhD in Business Administration. His research investigates marketing and consumption from a cultural perspective, with a focus on gender issues, fashion, advertising, and spirituality/religion. He is one of the world's ...
Pages: 164 Trade Paper: ISBN 9788885486249; $29,95 Epub: ISBN 9788885486256; $14,99 Mobypocket: ISBN 9788885486263; $14,99 Author:  Diego Rinallo Table of Contents Introduction 1 Events and Business Communication1 Some definitions2 Relevant distinctions (i): Objectives and targets3 Relevant distinctions (ii): Event characteristics4 Perspectives on events and plan of ...
Pages: 120 Trade Paper: ISBN 9788885486355; $24,95 Author:  Alberto Dell'Acqua Table of Contents Introduction 1 Theories of Debt1.1 Introduction1.2 The economic advantages of debt1.3 The economic disadvantages of debt1.4 Economic-financial convenience of debt and Trade-off Theory1.5 Hierarchy of funding choices and Pecking Order Theory1.6 Conflicts of interest between managers and ...