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Paolo Verri

The Urban Paradox

Cities in Search of the Future

By 2030, 9 percent of the world’s population will live in the world’s 33 largest cities, which will produce 15 percent of global GDP. The capital of cities, the super megacity, will not be in Europe or America, but in Asia. The world’s most populous city will be Jakarta, the capital of Indonesia, which will be home to 35 million people by 2030. Increasingly, cities will be the places where the ...

Marco Di Dio Roccazzella, Stefania Saviolo

Connected Signature Experience

A Strategic Framework for Customer and Employee Engagement at the Intersection of People, Technology, and Data

In a world where many organizations drift amid disjointed data, fragmented processes, and isolated initiatives, Connected Signature Experience argues that the future of customer experience depends on mastering two strategic dimensions: Connection, which integrates, and Signature, which differentiates.Connection ensures that experiences flow seamlessly: Externally, between customers and the brand, ...

Erica Corbellini, Tomaso Galli

Delivering the Dream

Cultural Relevance, Product Desirability, Customer Engagement: Strategies and Execution for Fashion and Luxury

The book examines how fashion and luxury brands build cultural relevance, product desirability, and lasting customer engagement in a fast-changing global landscape. Through a strategic and practice-driven lens, the book unpacks the pillars of brand value, the planning behind effective communication, and the tools that shape the modern media ecosystem. It explores storytelling across channels, the ...

Gabrile Troilo, Luca Molteni

Marketing Research

Methods and Techniques for Strategic Marketing Decisions

This volume offers a comprehensive and structured exploration of marketing research within the broader context of the marketing intelligence system. It examines the role of research as a critical component in building marketing knowledge, supporting strategic and operational decisions, and contributing to sustainable competitive advantage. The authors integrate theoretical foundations with practical ...

Andrea Illy

The Regenerative Society

A New Paradigm of Progress

In 2015, Andrea Illy found out that 50% of the world’s arable coffee land would become unavailable by 2050 due to climate change. This realization marked the beginning of a journey that led him to rethink the relationship between business and nature, growth and well-being.Conceived as a map, this book describes a possible transformation from the extractive paradigm that has dominated Western economies ...

Gimede Gigante

The Evolution of Fintech

Analysis of Valuation Metrics and Market Dynamics

The Fintech sector is one of the most dynamic and innovative areas within the global financial industry. In recent years, the integration of advanced technologies, unconventional business models, and emerging competitive dynamics has profoundly reshaped the financial landscape, creating unprecedented opportunities and challenges.This book is positioned within a constantly evolving context, aiming ...

Marco Percoco

Evaluating Infrastructure Investment

From Financial Viability to Social Welfare

The book explains how to evaluate infrastructure projects using Cost–Benefit Analysis (CBA), combining welfare economics with the practical realities of public decision-making. Aimed at graduate students and practitioners, it treats infrastructure as both an economic good and a political choice, shaped by uncertainty, externalities, and distributional effects. It argues that CBA should guide real ...

Simonetta Di Pippo

Space Economy - 2nd edition

The Competitive Arena of the Future

In this thoroughly updated edition, Simonetta Di Pippo provides a clear and visionary overview of the new space economy. She identifies the key players and prospects of this rapidly expanding sector, which is set to become one of the pillars of global development. The author explores the latest developments in the sector, including technological advances, the growth of private investment, the application ...

Walter Susini

Green don't sell

Why Sustainability Alone Fails: the Real Rules of Green Marketing

Sustainability has long been framed through sacrifice and fear, while marketing thrives on optimism and desire. What if the tools that make brands irresistible could also make sustainability impossible to ignore? This book argues that sustainability fails not for lack of urgency but because of ineffective narratives. Apocalyptic warnings paralyze rather than mobilize. To change behavior, we must shift ...

Sandro Castaldo

Digital Loyalty

Leveraging Digital Touchpoints, Big Data, and AI to Boost Shopper Trust

In the midst of a digital revolution that is redrawing the boundaries between consumers and businesses, loyalty is emerging as an increasingly complex strategic challenge. This volume explores the new frontiers of customer loyalty, where technology, data, and human relationships intertwine within a constantly evolving ecosystem.Combining academic rigor and managerial practicality, the book shows how ...