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Stefania Saviolo

The Power of Connection

The New Brand Strategy for Fashion, Beauty and Lifestyle Companies

How can brands build authentic connections with their customers and communities? How can they stay true to their identity and deep-rooted DNA while evolving to meet market demands? How can they align their signature with the customer experience? At a time when brands face the paradox of unparalleled technological connectivity yet struggle to build meaningful relationships with their audiences, The ...

Federica Marchionni

Envisioning the Unobvious

A Playbook to Build Your Future

In a time of rapid change, tunnel vision won’t get us where we want to go. This is a book about launching your own Mission Unobvious with an exponential mindset. Whether you are starting out in life, looking for a fresh start, or trying to get new ideas off the ground, the book lays out an approach to envisioning and creating futures that go beyond expectations. Join the author on her journey of ...

Bob Waisfisz, Cisca Jager

Organizational Culture

Ignorance, Quackery or Play Your Culture

The book examines the distinctive traits of organizational culture – including symbols, behaviors, attitudes, rituals, and beliefs – and introduces an original, rigorous classification model. This model is built on elements such as identity, core values, satisfaction levels, interpersonal relations, the connection between happiness and personal performance, and organizational goals. The book also ...

Leonardo Caporarello

Let’s Negotiate

Bring Your Success to the Next Level

Negotiation isn’t just a skill – it’s an art that can transform every aspect of your personal and professional life. In this book, Leonardo Caporarello provides a comprehensive roadmap to mastering the complex world of negotiations. Whether you’re closing a business deal, navigating a salary discussion, or resolving a personal conflict, this book offers practical insights that go far beyond ...

Leonardo Caporarello

Who Wants to Learn Forever

Why and How Continuous Learning Is Reshaping Education and Career

The book introduces a comprehensive discussion about the evolution of education, particularly examining the relationship between traditional and online learning methods. Rather than positioning these approaches as competitors, the author suggests they serve different purposes and can work complementarily, with each offering unique advantages depending on the specific context and learning objectives.The ...

Emiliano Finocchi

Disrupting Internationalization

A Redefinition with Market Pareidolia

The book challenges traditional approaches to global business strategy by introducing “Market Pareidolia,” a novel framework that redefines how international markets are categorized and approached. This groundbreaking concept categorizes markets based on their lifecycle stages, drawing parallels to human development to highlight the distinct characteristics, opportunities, and challenges of each ...

Noemi Conditi, Oreste Pollicino, Francesca Aurora Sacchi

Is AI the Perfect Doctor?

Artificial Intelligence’s Global Impact on the Legal and Policy Boundaries in Healthcare

This book explores the intersection of artificial intelligence and healthcare, where the adoption of AI is accelerating at an unprecedented pace. It examines the transformative potential of AI in medicine, particularly how advanced technologies are revolutionizing diagnostics, treatment, and patient care. Special attention is devoted to the ethical challenges and considerations of implementing AI ...

Marco Di Dio Roccazzella, Frank Pagano

Giorgio Armani

The Man, the Brand, the Company

Armani is a unique case in the history of Italian fashion and entrepreneurship. Founded in 1975, the Armani Group is the first Made in Italy multinational. Giorgio Armani is still the creative soul and sole administrator of a company that closed in 2023 with a growing turnover of 2.45 billion euros. This book starts with two fundamental questions: What is unique about this extraordinary business case? ...

Francesca Romana Rinaldi

Circular Fashion Management

Ideas, Perspectives and Tools to Catalyze Change

On March 30, 2022, the European Commission published the EU Strategy for Sustainable and Circular Textiles as part of the EU Green Deal, which aims to provide a coherent framework and a vision for the transition of the Textiles Clothing Leather Footwear (TCLF) sector. Following this scenario, the aim of the book is to explain circularity in fashion in simple terms. The author’s goal is to create ...

Giuseppe Bertoli, Cristian Chizzoli, Bruno Busacca, Kurt Munz

Customer Management

Growth, Value and Loyalty

In an era where sustainability and digital disruption redefine the rules of business, how do companies create lasting value while navigating complexity and fierce competition?The book offers a comprehensive roadmap for mastering modern marketing's most critical challenge: placing customers at the heart of strategy. This authoritative textbook bridges theory and practice, exploring how firms can leverage ...