The Regenerative Society
A New Paradigm of Progress
In 2015, Andrea Illy found out that 50% of the world’s arable coffee land would become unavailable by 2050 due to climate change. This realization marked the beginning of a journey that led him to rethink the relationship between business and nature, growth and well-being.Conceived as a map, this book describes a possible transformation from the extractive paradigm that has dominated Western economies since Descartes and Bacon to a regenerative model that places people at the center, as custodians of natural capital. Across eighteen chapters and dozens of interviews with regenerative pioneers, Illy explores the frontiers of a revolution already underway.This is not an environmental utopia. With scientific precision, Illy documents how companies adopting regenerative practices systematically outperform traditional ones: renewable energy sources now cost less than fossil fuels, and cities designed for people generate cascading benefits for society as a whole. The question the author seeks to answer is not whether this transformation is possible, but what must be done to make it tangible for everyone.
Author
Sandro Castaldo is Full Professor of Marketing at Bocconi University, Scientific Director of the Channel & Retail Lab at SDA Bocconi, and Scientific Director of the Executive Master in Retail Management for Spar International. Former President of the International Federation of Scholarly Associations of Management (IFSAM), he is Director of Economia & Management, the scientific journal of SDA Bocconi, and since 2025 holder of the Harvey Chaplin Chair in Distribution, Channel & Experience Management.
Book Details
ISBN: 9791281627857
Pages: 160
Trade Paper: $29.95
