The New Generational Nuclei
Generational nuclei are like those found in atoms: structural dimensions held together by their positive charge which releases a binding energy. Generational nuclei cannot be defi ned so precisely, but their activity can be observed and tested just like their atomic counterparts. The generational nuclei are identifi ed through ethno-antropological observation and produce an enormous amount of attractive energy towards both their own generation and others, with a power that shapes future values and behaviours.
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Francesco Morace, sociologist and writer, has worked for over thirty years in the fi eld of sociology and market research. He is the founder and president of the Future Concept Lab, a strategic consultant for international companies and institutions, and Professor at Politecnico di Milano and at the Faculty of Sociology, Università di Trento.