Book profiles


Virginia Stagni

Dreamers who do

Intrapreneurship and innovation in the media world

Disruption, from Latin (dis- ‘apart’ + rumpere ‘to break’), means tearing something into pieces, destroying it completely. In the chaotic, uncertain, fast-paced contemporary world, journalism must embrace change and adapt. Based on this assumption, the author covers her experience towards the centenary media business with a fresh and entrepreneurial approach, the same approach she adopts in her everyday life as a young manager at the Financial Times. Framing her analysis with the Chaos and Network theories, she brings the reader into a journey through the future of journalism, which now more than ever must turn into a trustworthy, reliable, and sense-making entity, representative of our society. Exploring myths and stories from Plato’s Cave to the Black Swan, from Leonardo da Vinci to Giuseppe Garibaldi, from Adriano Olivetti to Steve Jobs, this book is an unconventional invitation for a new generation of intrapreneurs (“entrepreneurs in house”) to take part in the transformational process of one of the most intriguing and impactful industries to work in: the news.


Pages: 168

Trade Paper: ISBN 9788831322287;  $ 29.95 



Virginia Stagni works as Business Development Manager and FT Talent Director at the Financial Times, where she founded the FT Talent Challenge project. Her job is to keep the FT among the most innovative media companies. She is among the Forbes Italy Under 30 (2021), the Fortune Italy 40 Under 40 (2021) and Grand Prize Winner and International News and Media Association (INMA) 30 Under 30 (2020). She holds an MSc in Media and Communications from the London School of Economics and a BSc in Economics and Management for Art, Culture and Communications from Bocconi University.

Dreamers who do