Diego Rinallo is Associate Professor of Marketing and Consumer Culture at KEDGE Business School. Previously, he was an Assistant Professor at Bocconi University, where he obtained his PhD in Business Administration. His research investigates marketing and consumption from a cultural perspective, with a focus on gender issues, fashion, advertising, and spirituality/religion. He is one of the world's top experts in the trade show industry and his research highlights the role of collective marketing events in the global knowledge economy. His work has been published in top-ranking scientific journals, including the Journal of Marketing and Journal of Business Ethics, and by leading international publishers including Oxford University Press.
BUP book: Event Marketing.