Essentials of Strategy
Essentials of Strategy provides basic guidelines and concepts that students should handle in order to develop a sound background in business and corporate strategy. The book draws on industrial organization, management, and sociology research, taking an approach that accounts for the most recent trends in Strategy studies.
Author
Marco Giarratana is Professor of Strategy in the Department of Management & Technology at Bocconi University. His main research interests are diversification, performance and strategic hybrid companies.
Book Details
ISBN: 9788885486058
Pages: 78
Trade Paper: $19.95
