Books

Marco Percoco

Evaluating Infrastructure Investment

From Financial Viability to Social Welfare

The book explains how to evaluate infrastructure projects using Cost–Benefit Analysis (CBA), combining welfare economics with the practical realities of public decision-making. Aimed at graduate students and practitioners, it treats infrastructure as both an economic good and a political choice, shaped by uncertainty, externalities, and distributional effects. It argues that CBA should guide real ...

Simonetta Di Pippo

Space Economy - 2nd edition

The Competitive Arena of the Future

In this thoroughly updated edition, Simonetta Di Pippo provides a clear and visionary overview of the new space economy. She identifies the key players and prospects of this rapidly expanding sector, which is set to become one of the pillars of global development. The author explores the latest developments in the sector, including technological advances, the growth of private investment, the application ...

Walter Susini

Green don't sell

Why Sustainability Alone Fails: the Real Rules of Green Marketing

Sustainability has long been framed through sacrifice and fear, while marketing thrives on optimism and desire. What if the tools that make brands irresistible could also make sustainability impossible to ignore? This book argues that sustainability fails not for lack of urgency but because of ineffective narratives. Apocalyptic warnings paralyze rather than mobilize. To change behavior, we must shift ...

Sandro Castaldo

Digital Loyalty

Leveraging Digital Touchpoints, Big Data, and AI to Boost Shopper Trust

In the midst of a digital revolution that is redrawing the boundaries between consumers and businesses, loyalty is emerging as an increasingly complex strategic challenge. This volume explores the new frontiers of customer loyalty, where technology, data, and human relationships intertwine within a constantly evolving ecosystem.Combining academic rigor and managerial practicality, the book shows how ...