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“The SDA Bocconi DEVO Lab has done a fantastic and comprehensive book, a holistic and powerful framework of analysis.” Rafael Cayuela, The Dow Chemical Company “What Blockchain is and how you can exploit it, are the main and most important questions you will find answered in this precious book.“ Fabio Malosio, IBM Italia “DEVO Lab has produced a comprehensive analysis ...
Stefania Saviolo is Professor of Management and Technology at Bocconi University. She serves as board member and strategy advisor for companies operating in technology, fashion, and design furniture. BUP book: Signature Experience,
Leonardo Maria De Rossi is Research Fellow of Information Systems and Digital Transformation at SDA Bocconi School of Management and part of the core team at DEVO Lab. Bup book: The Blockchain Journey.
Gianluca Salviotti is Associate Professor of Practice of Information Systems and Digital Transformation at SDA Bocconi School of Management and coordinator at DEVO Lab. Bup book: The Blockchain Journey.
Nico Abbatemarco is Research Associate of Information Systems and Digital Transformation at SDA Bocconi School of Management and part of the core team at DEVO Lab. Bup books: The Blockchain Journey.
Pages: 144 Trade Paper: ISBN 9788885486591; $29,95 Epub: ISBN 9788885486607; $19,95 Mobypocket: ISBN 9788885486614; $19,95 Author: (edited by) Stefania Saviolo Table of Contents Preface by D. D’Angelo Foreword Part 1. Contextualising 1 Defining Consumer Experience by S. Saviolo 1. Welcome to the customer-experience business 2. Customer Experience defined 3. From touch-points to ...
Cosimo Accoto is Research Affiliate at MIT (Boston). Innovation advisor, philosopher in residence and books author, he has a solid professional experience both in media measurement and management consulting industry. He also published on Harvard Business Review Italy, Economia & Management, Nova24. Bup book: In Data Time and Tide.