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Diego Rinallo is Associate Professor of Marketing and Consumer Culture at KEDGE Business School. Previously, he was an Assistant Professor at Bocconi University, where he obtained his PhD in Business Administration. His research investigates marketing and consumption from a cultural perspective, with a focus on gender issues, fashion, advertising, and spirituality/religion. He is one of the world's ...
What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results and maximize returns on investments? How to deal effectively with event agencies? Readers will find hands-on answers to all these questions: the book has been written bearing in mind the knowledge needs ...
Pages: 100 Trade Paper: ISBN 9788885486355; $24,95 Author:  Alberto Dell'Acqua Table of Contents Introduction 1 Theories of Debt1.1 Introduction1.2 The economic advantages of debt1.3 The economic disadvantages of debt1.4 Economic-financial convenience of debt and Trade-off Theory1.5 Hierarchy of funding choices and Pecking Order Theory1.6 Conflicts of interest between managers and ...
Alberto Dell'Acqua is Lecturer at the Department of Finance at Bocconi University and Director of the Master in Corporate Finance at the SDA Bocconi School of Management (16th-17th-18th Editions). BUP book: Corporate Debt Management.
Corporate Debt Management is an essential, practical and easy-to-read book . It summarizes in simple and clear terms the main theoretical contributions on the subject of debt decision choices and effectively illustrates their main managerial implications. Moreover, it adds to the management knowledge by providing practical examples on how to implement an optimal capital structure, using real financial ...
Karin Zaghi is SDA Professor of Marketing and Sales at SDA Bocconi School of Management where since 2017 she is in charge of the Channel & Retail Category. She is Professor of Marketing at Bocconi University. BUP book: Visual Merchandising.
Why a book on Visual Merchandising? Because Visual Merchandising gives substance to something that has to change its very essence: the store. The rise of new communication artifacts in today’s multichannel context means that the store needs to transform its role and its methods for interacting with both customers and producers. The store has to offer value through proactive interaction with ...
Francesca Romana Rinaldi is Professor in Management of Fashion Companies at Bocconi University and SDA Assistant Professor at SDA Bocconi School of Management. She is Director of the Master in Fashion Brand & Business Management at the MFI, Milano Fashion Institute. BUP book: What's Fashion? It's Method!.
Marco Turinetto is Professor at Politecnico di Milano. He is an architect, journalist and researcher at the Politecnico di Milano, where he teaches and researches. From several years, he designed and developed new marketing strategies on how to build and reposition the brand in the high-end of the market and brand-extension. At the Politecnico di Milano, he is scientific director of ...
Carla Lunghi is an Associate Professor at the Sociology of Cultural Processes department, Università Cattolica, where she teaches Social Communication and the Evolution of the concept of Made in Italy. BUP book: What's Fashion? It's Method!.