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Marco Giarratana is Professor of Strategy in the Department of Management & Technology at Bocconi University. His main research interests are diversification, performance and strategic hybrid companies.   BUP book: Essentials of Strategy
Francesca De Canio is a PhD candidate at Parma University.    BUP book: The New Social Game
Davide Pellegrini is Professor of Marketing in the Department of Economics and Management at Parma University.  BUP book: The New Social Game
Nicola Misani is a Researcher in Management in the Department of Management and Technology at Bocconi University.   BUP book: Fashion Collections
Paola Varacca Capello is a Lecturer in Management in the Department of Management and Technology at Bocconi University.   BUP book: Fashion Collections
Pages: 78 Trade Paper: ISBN 9788885486058; $19.95 Pdf: ISBN 9788885486065; $9,99 Author: Marco Giarratana   Table of Contents   1. Strategy 1.1 Definition and history 1.2 Why is strategy important?   2. Strategy, Performance, and Financial Measures 2.1 Value creation and value capture 2.2 Accounting and financial measures 2.3 Social performance and economic ...
Pages: 164 Trade Paper: ISBN 9788885486218; $29.95 Epub: ISBN 9788885486225; $14,99 Mobypocket: ISBN 9788885486232; $14,99 Author: Nicola Misani, Paola Varacca Capello   Table of Contents   Foreword, by Marco Bizzarri   Introduction, by Nicola Misani and Paola Varacca Capello   1. The Recent Evolution of Fashion by Nicola Misani and Paola Varacca Capello 1 Fashion: ...
The aim of this book is to understand whether the new social game creates wealth for its participants. For this reason, the authors look at the theoretical implications of the increasing overlap between dialogue and sale, market and society, or, more simply, money and gift. By focusing on the convergence taking place between the roles of customer and citizen, the book develops a new theory of convergence ...
Pages: 120 Trade Paper: ISBN 9788885486157; $24.95 Epub: ISBN 9788885486164; $11,99 Mobypocket: ISBN 9788885486171; $11,99 Author: Francesca De Canio, Davide Pellegrini   Table of Contents   Preface   1 The new social game The active role of the consumer in value creation 1. Once upon a time 2. The crowdsourcing perspective 3. Much more than sharing 4. The ...

Innovation in Organizations

Informal networks, knowledge sharing, and the development of firm's innovative capabilities


Pages: 110 Trade Paper: ISBN 9788885486331; $24,95 Pdf: ISBN 9788885486348; $12,99 Author: Marco Tortoriello Table of Contents 1 Introduction 2 The absorptive capacity framework and social network reserach 2.1 The absorptive capacity framework  2.1.1 The process of absorptive capacity 2.2 The social network approach 2.3 Integrating absorptive capacity and social ...