Go to Main Content Go to Bottom

Search

Found documents: 100
Francesca De Canio, Davide Pellegrini

The New Social Game

Sharing Economy and Digital Revolution: Into the Change of Consumers Habits The aim of this book is to understand whether the new social game creates wealth for its participants. For this reason, the authors look at the theoretical implications of the increasing overlap between dialogue and sale, market and society, or, more simply, money and gift. By focusing on the convergence taking place between ...

Massimo Roccas

Theory and Reality of International Trade

In recent decades international trade theory has not been very helpful, overall,in explaining the causes and effects of contemporary trade flows. This hasbeen due, first, to trade theory continuing to refer to the Ricardian principle ofcomparative advantage, which is based on a number of irrealistic hypothesessuch as full employment and trade balances’ equilibrium. And, second, to thefact that the ...

Gianluca Salviotti, Leonardo Maria De Rossi, Nico Abbatemarco

The Blockchain Journey

A Guide to Practical Business Applications “The SDA Bocconi DEVO Lab has done a fantastic and comprehensive book, a holistic and powerful framework of analysis.” Rafael Cayuela, The Dow Chemical Company. “What Blockchain is and how you can exploit it, are the main and most important questions you will find answered in this precious book.“ Fabio Malosio, IBM Italia. “DEVO Lab has produced ...

Paolo Messa

The Age of Sharp Power

China, Russia and Iran. the interference is not soft. The italian case. The aim of this book is to raise awareness of authoritarian countries' influence penetration into democracies through cyber-offense, intellectual property theft, media networks spreading propaganda, bots, and fake-news on social networks, and cultural exchanges that may constitute a peril to academic freedom and threaten the ...

Karin Zaghi

Visual Merchandising

In-store Communication to Enhance Brand Equity Value Why a book on Visual Merchandising? Because Visual Merchandising gives substance to something that has to change its very essence: the store. The rise of new communication artifacts in today’s multichannel context means that the store needs to transform its role and its methods for interacting with both customers and producers. The store has ...

Andrea Giussani

Applied machine learning with Python

If you are looking for an engaging book, rich in learning features, which will guide you through the field of Machine Learning, this is it. This book is a modern, concise guide of the topic. It focuses on current ensemble and boosting methods, highlighting contemporray techniques such as XGBoost (2016), Shap (2017) and CatBoost (2018), which are considered novel and cutting edge models for dealing ...

Alberto Dell'Acqua

Corporate Debt Management

Corporate Debt Management is an essential, practical and easy-to-read book . It summarizes in simple and clear terms the main theoretical contributions on the subject of debt decision choices and effectively illustrates their main managerial implications. Moreover, it adds to the management knowledge by providing practical examples on how to implement an optimal capital structure, using real financial ...

Roberto Poli

Working With the Future

Ideas and Tools to Govern Uncertainty To handle increasingly uncertain situations, we need to learn how to anticipate what is coming. Futures Studies have developed robust frameworks for working with possible futures, including the development of scenarios and visions able to guide decisions in the present. Measuring risks and understanding uncertainties, and distinguishing what is only complicated ...

Francesco Morace

ConsumAuthors

The New Generational Nuclei Generational nuclei are like those found in atoms: structural dimensions held together by their positive charge which releases a binding energy. Generational nuclei cannot be defi ned so precisely, but their activity can be observed and tested just like their atomic counterparts. The generational nuclei are identifi ed through ethno-antropological observation and produce ...

Cristina Pozzi

Destination 2050

A Practical Guide to the Future The future is the wildest destination we can ever visit, a place and time so complex that it requires study and an exercise of the imaginationbefore leaving. But the future is also the result of our predictions. One way to start to positively influence it, then, is to try to imagine it as we would like it to be. This is the first step in making it happen. No one realizes ...