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Management of Cultural Firms
What are the specific characteristics of organizations that operate in cultural sectors? What are the challenges facing their managers? Cultural organizations play a crucial role in the contemporary society, thus, they need to respond to expectations of multiple private and public actors and, moreover, they have specific characteristics. For these reasons, it is not possible to apply managerial practices ...
Essentials of Strategy
Essentials of Strategy provides basic guidelines and concepts that students should handle in order to develop a sound background in business and corporate strategy. The book draws on industrial organization, management, and sociology research, taking an approach that accounts for the most recent trends in Strategy studies. Pages: 78 Trade Paper: ISBN 9788885486058;Â $19.95 Pdf: ...
Event Marketing
What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results and maximize returns on investments? How to deal effectively with event agencies? Readers will find hands-on answers to all these questions: the book has been written bearing in mind the knowledge needs ...
Principles and Practices of Corporate Governance in the Global Economy
The book places ownership at the centre of all relevant choices that the company makes. In particular, it addresses the issue of governance from the perspective of ownership, and in a broader and more articulated sense than most Anglo-Saxon studies. The authors analyse the relationship between ownership, governance, and corporate strategy with a dual objective. On the one hand, the aim is to identify ...
Political Economics
Redistributive Policies This book is written for undergraduate students in Economics and in Political Science who want to learn about the political economics of redistributive policies. It provides a positive analysis of the political process behind the design and implementation of redistributive policies, by using the minimum level of mathematical formalization required, in an attempt to be accessible ...
Fashion Collections
Product Development and Merchandising This book aims to analyze the logics and instruments by which fashion companies create collections, taking into account the variety of companies’ characteristics and business models. The collection development process is a critical activity for fashion, that must continuously renew its products, and is subject to increasingly strict time, cost and quality goals. A ...
Mathematics for Economics and Business
This textbook is tailored for those educational programs, such as Economics and Management, which include a first (and frequently the only) course of Mathematics. We have selected some topics which we consider to be fundamental, if not mandatory, for these students: - the knowledge of Calculus, for functions of one and two variables; - the use of Calculus in optimization; - the notion of integral ...
Neuroeconomics
Theory, Applications, and Perspectives Neuroeconomics is a recent promising interdisciplinary scientific area which involves neuroscientists, economists, and psychologists interested to offer a new and shared theoretical vision that considers the role of the brain in individual decision-making in economics. This collection of papers provides an interesting overview of the recent evolution of the ...
What's Fashion? It's Method!
The Value of Ideas in Fashion Companies The book examines the indispensable factors for the launch and management of a new creative process: the authors provide truly effective tools between research & edutainment. The results of recent studies have in fact acknowledged the existence in people, institutions, and businesses of every size and sector, of a noticeable tendency towards changes in processes ...
Who Will Rescue Finance?
The role of academics, bankers, politicians, regulators The main idea of this book is that the root cause of the financial crisis is the ambition to handle risk as a well-defined commodity that can be traded in the market. The book provides an interpretation of the crisis going beyond simple reconstructions. Finance cannot be rescued by simply referring to ethics or limiting the remuneration of managers. ...