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Customer Loyalty

Theory, Measurement and Management

This book explores the multifaceted nature of customer loyalty, with particular emphasis on how it is conceptualized, measured, and managed. It combines scenario analysis with a comprehensive literature review of customer loyalty research in leading marketing journals. Additionally, it includes an exploratory study involving top management from Italian retail companies, shedding light on the challenges ...

Circular Fashion Management

Ideas, Perspectives and Tools to Catalyze Change

On March 30, 2022, the European Commission published the EU Strategy for Sustainable and Circular Textiles as part of the EU Green Deal, which aims to provide a coherent framework and a vision for the transition of the Textiles Clothing Leather Footwear (TCLF) sector. Following this scenario, the aim of the book is to explain circularity in fashion in simple terms. The author’s goal is to create ...

Production, Operations and Supply Chain Management

Industrial production has always been a propulsion element in any economy, be it from a perspective of value-creation, employment potential, or its impact on sustainability and technological innovation; the ability to manage operations and supply chain is therefore a key skill for a company’s competitiveness.If this has always been true, today as never before, in a world hit hard by a medical emergency ...

Singularity Bank

AI and Runaway Transformation in Financial Services Artificial intelligence is driving the next revolution in banking, with disruptive forces presenting profound challenges to traditional business models. As the adoption of new technologies, and innovation of even newer ones, accelerates, are we fast approaching a future in which banks no longer have a need for assets or, indeed, for humans? Is there ...

Python for non-Pythonians

How to Win over Programming Languages The book uses a very simple and accessible language. All the descriptions of Python functionalities come with intuitive examples to make you learn by doing. This is not a theoretical book and does not cover some of the most internal features of Python. The intention of the authors is to allow business-oriented people to start using Python. The main reason for ...

Probability

A Brief Introduction Today probability turns out to be one of the most pervasive mathematical topics. It actually affects a number of quite different fields, proving particularly relevant to courses ranging from Statistics to Economics, from Finance to Management Science. Recently it has even found significant applications in some sectors of Law. This book contains a short presentation of the most ...

Psycology of the Associated Minds

These lectures are a crucial step in the long maturation of the thought of Carlo Cattaneo (1801-1869). They represent a change of paradigm, from the perspective of the individual, to that of the associated man, who in the course of history builds collective ways of thinking and acting, languages, religions, organizations, social systems and, in doing so, transforms both nature and society. In the ...

Start-up Entrepreneurship

The SMART way Most entrepreneurs do not succeed in their attempt to create a sustainable business from their venture idea. There are several reasons for the very high failure rates in start-up and social entrepreneurship, but most can be traced back to a lack of understanding of how a start-up should be managed in its different phases, from the identification of the opportunity to the management ...

Signature Experience

Art and Science of Customer Engagement for Fashion and Luxury Companies How can Fashion and Luxury brands enable meaningful connections and lasting engagement with their customers? Which touch-points are most important in determining memorable experiences? How can firms converge the consumer and organizational perspectives of the customer journey? Never as today, Fashion and Luxury companies need ...

Essentials of Applied Portfolio Management

This book offers an essential introduction to modern portfolio theory. The book provides a number of simple, practical examples to allow the reader to apply the theoretical concepts presented in each chapter. A portion of such practical cases are worked out in Excel and made available through the book’s website. The book takes inspiration from Markowitz’s classical mean-variance, it then proceeds ...