Search

Visual Merchandising

In-store Communication to Enhance Brand Equity Value Why a book on Visual Merchandising? Because Visual Merchandising gives substance to something that has to change its very essence: the store. The rise of new communication artifacts in today’s multichannel context means that the store needs to transform its role and its methods for interacting with both customers and producers. The store has ...

Who Wants to Learn Forever

Why and How Continuous Learning Is Reshaping Education and Career

The book introduces a comprehensive discussion about the evolution of education, particularly examining the relationship between traditional and online learning methods. Rather than positioning these approaches as competitors, the author suggests they serve different purposes and can work complementarily, with each offering unique advantages depending on the specific context and learning objectives.The ...

Influence, Relevance and Growth for a Changing World

How to Survive & Thrive With IRGtm Beyond ESG

Governments are struggling to respond the needs of the people. The media have lost their traditional equidistance. The public impression of competence, and the trust it engenders, has tilted in favor of corporations putting pressure on them to proactively engage. The Influence, Relevance & Growth (IRG) system based on 10 quantitative parameters offers corporations a new operating model to adapt to ...

Let’s Negotiate

Bring Your Success to the Next Level

Negotiation isn’t just a skill – it’s an art that can transform every aspect of your personal and professional life. In this book, Leonardo Caporarello provides a comprehensive roadmap to mastering the complex world of negotiations. Whether you’re closing a business deal, navigating a salary discussion, or resolving a personal conflict, this book offers practical insights that go far beyond ...

Marketing Research

Methods and Techniques for Strategic Marketing Decisions

This volume offers a comprehensive and structured exploration of marketing research within the broader context of the marketing intelligence system. It examines the role of research as a critical component in building marketing knowledge, supporting strategic and operational decisions, and contributing to sustainable competitive advantage. The authors integrate theoretical foundations with practical ...

Signature Experience

Art and Science of Customer Engagement for Fashion and Luxury Companies How can Fashion and Luxury brands enable meaningful connections and lasting engagement with their customers? Which touch-points are most important in determining memorable experiences? How can firms converge the consumer and organizational perspectives of the customer journey? Never as today, Fashion and Luxury companies need ...

Mathematics for Economics and Business

This textbook is tailored for those educational programs, such as Economics and Management, which include a first (and frequently the only) course of Mathematics. We have selected some topics which we consider to be fundamental, if not mandatory, for these students: - the knowledge of Calculus, for functions of one and two variables; - the use of Calculus in optimization; - the notion of integral ...

Green don't sell

Why Sustainability Alone Fails: the Real Rules of Green Marketing

Sustainability has long been framed through sacrifice and fear, while marketing thrives on optimism and desire. What if the tools that make brands irresistible could also make sustainability impossible to ignore? This book argues that sustainability fails not for lack of urgency but because of ineffective narratives. Apocalyptic warnings paralyze rather than mobilize. To change behavior, we must shift ...

Organizational Culture

Ignorance, Quackery or Play Your Culture

The book examines the distinctive traits of organizational culture – including symbols, behaviors, attitudes, rituals, and beliefs – and introduces an original, rigorous classification model. This model is built on elements such as identity, core values, satisfaction levels, interpersonal relations, the connection between happiness and personal performance, and organizational goals. The book also ...

Green or Greed

No Prosperity Without Respect for Nature

For years, we have told ourselves a convenient story: maximize short-term profit and comfort while pushing the real costs into the future. This apparent cynicism took hold because it was politically convenient. It seemed easier to defer the consequences of short-sighted choices—strategic dependencies, industrial fragility, and the erosion of natural capital—until geopolitical shocks and accelerating ...