Search

Corporate Strategy for a Sustainable Growth

Alignment, Execution, and Transformation

This volume develops a model for evaluating strategic decisions and integrating the economic, financial, social, and environmental dimensions. It deeply studies the theme of growth strategies and investigates the relationships between corporate strategy, ownership, and corporate governance. The authors address the issue of "corporate strategy decisions" by proposing: select among the theoretical reflections ...

Principles and Practices of Corporate Governance in the Global Economy

The book places ownership at the centre of all relevant choices that the company makes. In particular, it addresses the issue of governance from the perspective of ownership, and in a broader and more articulated sense than most Anglo-Saxon studies. The authors analyse the relationship between ownership, governance, and corporate strategy with a dual objective. On the one hand, the aim is to identify ...

Digital Loyalty

Leveraging Digital Touchpoints, Big Data, and AI to Boost Shopper Trust

In the midst of a digital revolution that is redrawing the boundaries between consumers and businesses, loyalty is emerging as an increasingly complex strategic challenge. This volume explores the new frontiers of customer loyalty, where technology, data, and human relationships intertwine within a constantly evolving ecosystem.Combining academic rigor and managerial practicality, the book shows how ...

Fashion Collections

Product Development and Merchandising This book aims to analyze the logics and instruments by which fashion companies create collections, taking into account the variety of companies’ characteristics and business models. The collection development process is a critical activity for fashion, that must continuously renew its products, and is subject to increasingly strict time, cost and quality goals. A ...

The Power of Connection

The New Brand Strategy for Fashion, Beauty and Lifestyle Companies

How can brands build authentic connections with their customers and communities? How can they stay true to their identity and deep-rooted DNA while evolving to meet market demands? How can they align their signature with the customer experience? At a time when brands face the paradox of unparalleled technological connectivity yet struggle to build meaningful relationships with their audiences, The ...

The Regenerative Society

A New Paradigm of Progress

In 2015, Andrea Illy found out that 50% of the world’s arable coffee land would become unavailable by 2050 due to climate change. This realization marked the beginning of a journey that led him to rethink the relationship between business and nature, growth and well-being.Conceived as a map, this book describes a possible transformation from the extractive paradigm that has dominated Western economies ...

What's Fashion? It's Method!

The Value of Ideas in Fashion Companies The book examines the indispensable factors for the launch and management of a new creative process: the authors provide truly effective tools between research & edutainment. The results of recent studies have in fact acknowledged the existence in people, institutions, and businesses of every size and sector, of a noticeable tendency towards changes in processes ...

Made in Italy Industries

Managerial Issues and Best Practices This book describes why the Made in Italy brand has till today a strong relevance for Italy competitiveness and what are the key managerial issues for Made in Italy companies. The book includes an emphasis on competencies that are vital for working successfully in these companies. The aim is to give a comprehensive vision of the peculiarity of management and strategy ...

Export Manager

A Practical Guide to Develop Foreign Markets

In the complexity of the current economic context, exports represent the only path that allows Italian SMEs to grow and thrive in the medium to long term. However, the international markets in which they operate are increasingly complex and competitive, and unlike local markets, they are complicated by the presence of barriers and peculiarities related to sales and after-sales management. In this ...

Corporate Governance

How to Design Good Companies

The book focuses on corporate governance with an original perspective:(i)It is based on academic research: solid theory and rigorous empirical findings provided by previous studies; (ii)It has a strategic-management perspective, and it aims at helping students to learn both mindsets and frameworks, and competencies and useful knowledge to design and assess corporate governance practices; (iii)It presents ...