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Principles and Practices of Corporate Governance in the Global Economy

The book places ownership at the centre of all relevant choices that the company makes. In particular, it addresses the issue of governance from the perspective of ownership, and in a broader and more articulated sense than most Anglo-Saxon studies. The authors analyse the relationship between ownership, governance, and corporate strategy with a dual objective. On the one hand, the aim is to identify ...

Fashion Collections

Product Development and Merchandising This book aims to analyze the logics and instruments by which fashion companies create collections, taking into account the variety of companies’ characteristics and business models. The collection development process is a critical activity for fashion, that must continuously renew its products, and is subject to increasingly strict time, cost and quality goals. A ...

The Power of Connection

The New Brand Strategy for Fashion, Beauty and Lifestyle Companies

How can brands build authentic connections with their customers and communities? How can they stay true to their identity and deep-rooted DNA while evolving to meet market demands? How can they align their signature with the customer experience? At a time when brands face the paradox of unparalleled technological connectivity yet struggle to build meaningful relationships with their audiences, The ...

What's Fashion? It's Method!

The Value of Ideas in Fashion Companies The book examines the indispensable factors for the launch and management of a new creative process: the authors provide truly effective tools between research & edutainment. The results of recent studies have in fact acknowledged the existence in people, institutions, and businesses of every size and sector, of a noticeable tendency towards changes in processes ...

Made in Italy Industries

Managerial Issues and Best Practices This book describes why the Made in Italy brand has till today a strong relevance for Italy competitiveness and what are the key managerial issues for Made in Italy companies. The book includes an emphasis on competencies that are vital for working successfully in these companies. The aim is to give a comprehensive vision of the peculiarity of management and strategy ...

Export Manager

A Practical Guide to Develop Foreign Markets

In the complexity of the current economic context, exports represent the only path that allows Italian SMEs to grow and thrive in the medium to long term. However, the international markets in which they operate are increasingly complex and competitive, and unlike local markets, they are complicated by the presence of barriers and peculiarities related to sales and after-sales management. In this ...

Corporate Governance

How to Design Good Companies

The book focuses on corporate governance with an original perspective:(i)It is based on academic research: solid theory and rigorous empirical findings provided by previous studies; (ii)It has a strategic-management perspective, and it aims at helping students to learn both mindsets and frameworks, and competencies and useful knowledge to design and assess corporate governance practices; (iii)It presents ...

The Blockchain Journey

A Guide to Practical Business Applications “The SDA Bocconi DEVO Lab has done a fantastic and comprehensive book, a holistic and powerful framework of analysis.” Rafael Cayuela, The Dow Chemical Company. “What Blockchain is and how you can exploit it, are the main and most important questions you will find answered in this precious book.“ Fabio Malosio, IBM Italia. “DEVO Lab has produced ...

Start-up Entrepreneurship

The SMART way Most entrepreneurs do not succeed in their attempt to create a sustainable business from their venture idea. There are several reasons for the very high failure rates in start-up and social entrepreneurship, but most can be traced back to a lack of understanding of how a start-up should be managed in its different phases, from the identification of the opportunity to the management ...

CEO Branding in the Global Reputation Economy

The predominant ethical focus of business as perceived by citizens and consumers, along with the leadership demands placed on companies and brands by Generation Z and Light Millennials, serve as the foundation for the book. Companies that are able to combine influence, credibility, and charisma into a global and local “human touch” will win the challenge.For this reason, CEOs must know how to ...