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Futourism

New Maps for the Travel Industry How will the tourists of the future travel? Where will they like to stay? What experiences will they look for? Tourism is one of the strongest and fastest growing sectors of the world economy and has become one of the most advanced frontiers for technological innovation applied to transport and entertainment. The book provides a simple illustration of how tourism ...

Macroeconomics Lectures

The Basic Models The latest editions of introductory texts are becoming easier and easier. At the same time, macroeconomic models used by central banks in their simulations (the so-called Dynamic Stochastic General Equilibrium Models, DSGE) are increasingly microfounded – and thus complex. In a nutshell, BUP Macroeconomic Lessons fill a gap. Surely students will find them slightly more difficult ...

Made in Italy Industries

Managerial Issues and Best Practices This book describes why the Made in Italy brand has till today a strong relevance for Italy competitiveness and what are the key managerial issues for Made in Italy companies. The book includes an emphasis on competencies that are vital for working successfully in these companies. The aim is to give a comprehensive vision of the peculiarity of management and strategy ...

The BUP series

BUP, Bocconi University Press, is an imprint of EGEA, the publisher of Bocconi University, Milan, the most prestigious Italian university in Economics, Social Sciences, and Business and Management Studies. The aim of the imprint is to facilitate the circulation and fruitful exchange between Italian and international authors and contents and to foster the dissemination and sharing of skills and knowledge ...

Applied econometrics

An Introduction The goal of this book is to facilitate both teaching of applied econometrics, particularly in undergraduate and Master courses, and learning by students and, more generally, by those concerned with a formal measurement of economic events. The task requires combining statistics, economics and computer science in the right proportions. Statistics is needed for a correct formulation ...

Recovery Pathways

The Difficult Italian Convergence in the Euro Area

The book analyzes the different phases that have characterized the evolution of the pol-icy framework and the economic governance of the European Union and the Euro Area since the end of the global financial crisis (2007-2009). This analysis, which is found-ed on a careful reconstruction of those "right" or "wrong" economic ideas that have "ruled" the European world until the pandemic shock (to paraphrase ...

Influence, Relevance and Growth for a Changing World

How to Survive & Thrive With IRGtm Beyond ESG

Governments are struggling to respond the needs of the people. The media have lost their traditional equidistance. The public impression of competence, and the trust it engenders, has tilted in favor of corporations putting pressure on them to proactively engage. The Influence, Relevance & Growth (IRG) system based on 10 quantitative parameters offers corporations a new operating model to adapt to ...

Customer Loyalty

Theory, Measurement and Management

This book explores the multifaceted nature of customer loyalty, with particular emphasis on how it is conceptualized, measured, and managed. It combines scenario analysis with a comprehensive literature review of customer loyalty research in leading marketing journals. Additionally, it includes an exploratory study involving top management from Italian retail companies, shedding light on the challenges ...

Money and Might

Along the Belt and Road Initiative

The book deals with the interplay between two strategies promoted by China in the 21st century to increase its integration into the world economy: Belt and Road Initiative-BRI and the internationalisation of the renminbi. They came about at different times and with complementary aims, with a great synergy between them. On the one hand, greater international circulation of the renminbi is indispensable ...

The New Social Game

Sharing Economy and Digital Revolution: Into the Change of Consumers Habits The aim of this book is to understand whether the new social game creates wealth for its participants. For this reason, the authors look at the theoretical implications of the increasing overlap between dialogue and sale, market and society, or, more simply, money and gift. By focusing on the convergence taking place between ...