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Customer Loyalty

Theory, Measurement and Management

This book explores the multifaceted nature of customer loyalty, with particular emphasis on how it is conceptualized, measured, and managed. It combines scenario analysis with a comprehensive literature review of customer loyalty research in leading marketing journals. Additionally, it includes an exploratory study involving top management from Italian retail companies, shedding light on the challenges ...

Project Management

Integrating Methodologies and Behaviors

Project management is a vast discipline that over the years has come to encompass content from a variety of fields. The book identifies the factors that are crucial to good project management and emphasizes the importance of integrating the methodological and organizational aspects of project management. Knowing how to manage projects provides companies with an important competitive advantage, as ...

Team Management

Creating and Managing Flexible and Resilient Teams

The idea for this book was born out of a strong belief that coping with the dynamic nature of today's environment is only possible by sharing ideas, by collaborating, and by effectively integrating individual skills. The importance of collaboration is particularly clear from statistics that indicate a continued increase in team-based working methods in organizations. ?A challenge that the pandemic ...

Corporate Debt Management

Corporate Debt Management is an essential, practical and easy-to-read book . It summarizes in simple and clear terms the main theoretical contributions on the subject of debt decision choices and effectively illustrates their main managerial implications. Moreover, it adds to the management knowledge by providing practical examples on how to implement an optimal capital structure, using real financial ...

Circular Fashion Management

Ideas, Perspectives and Tools to Catalyze Change

On March 30, 2022, the European Commission published the EU Strategy for Sustainable and Circular Textiles as part of the EU Green Deal, which aims to provide a coherent framework and a vision for the transition of the Textiles Clothing Leather Footwear (TCLF) sector. Following this scenario, the aim of the book is to explain circularity in fashion in simple terms. The author’s goal is to create ...

Management of Cultural Firms

What are the specific characteristics of organizations that operate in cultural sectors? What are the challenges facing their managers? Cultural organizations play a crucial role in the contemporary society, thus, they need to respond to expectations of multiple private and public actors and, moreover, they have specific characteristics. For these reasons, it is not possible to apply managerial practices ...

Essentials of Applied Portfolio Management

This book offers an essential introduction to modern portfolio theory. The book provides a number of simple, practical examples to allow the reader to apply the theoretical concepts presented in each chapter. A portion of such practical cases are worked out in Excel and made available through the book’s website. The book takes inspiration from Markowitz’s classical mean-variance, it then proceeds ...

Production, Operations and Supply Chain Management

Industrial production has always been a propulsion element in any economy, be it from a perspective of value-creation, employment potential, or its impact on sustainability and technological innovation; the ability to manage operations and supply chain is therefore a key skill for a company’s competitiveness.If this has always been true, today as never before, in a world hit hard by a medical emergency ...

Fundraising for the Arts

The work of fundraising has transformed into a sophisticated and competitive profession, attracting talented and dedicated leaders who wish to use their skills to contribute to a secure financial future for their organizations. The arts and cultural field has not been an exception to these pressures above all in times when new emergencies and pressures shrink the funding opportunities of arts organizations ...

Corporate Strategy for a Sustainable Growth

Alignment, Execution, and Transformation

This volume develops a model for evaluating strategic decisions and integrating the economic, financial, social, and environmental dimensions. It deeply studies the theme of growth strategies and investigates the relationships between corporate strategy, ownership, and corporate governance. The authors address the issue of "corporate strategy decisions" by proposing: select among the theoretical reflections ...