Books

Theory and Reality of International Trade

In recent decades international trade theory has not been very helpful, overall,in explaining the causes and effects of contemporary trade flows. This hasbeen due, first, to trade theory continuing to refer to the Ricardian principle ofcomparative advantage, which is based on a number of irrealistic hypothesessuch as full employment and trade balances’ equilibrium. And, second, to thefact that the ...

The Blockchain Journey

A Guide to Practical Business Applications “The SDA Bocconi DEVO Lab has done a fantastic and comprehensive book, a holistic and powerful framework of analysis.” Rafael Cayuela, The Dow Chemical Company. “What Blockchain is and how you can exploit it, are the main and most important questions you will find answered in this precious book.“ Fabio Malosio, IBM Italia. “DEVO Lab has produced ...

The Age of Sharp Power

China, Russia and Iran. the interference is not soft. The italian case. The aim of this book is to raise awareness of authoritarian countries' influence penetration into democracies through cyber-offense, intellectual property theft, media networks spreading propaganda, bots, and fake-news on social networks, and cultural exchanges that may constitute a peril to academic freedom and threaten the ...

Visual Merchandising

In-store Communication to Enhance Brand Equity Value Why a book on Visual Merchandising? Because Visual Merchandising gives substance to something that has to change its very essence: the store. The rise of new communication artifacts in today’s multichannel context means that the store needs to transform its role and its methods for interacting with both customers and producers. The store has ...

Corporate Strategy for a Sustainable Growth

Alignment, Execution, and Transformation

This volume develops a model for evaluating strategic decisions and integrating the economic, financial, social, and environmental dimensions. It deeply studies the theme of growth strategies and investigates the relationships between corporate strategy, ownership, and corporate governance. The authors address the issue of "corporate strategy decisions" by proposing: select among the theoretical reflections ...

Corporate and Investment Banking

A Hands-On approach

A new book on the relationship between banks and corporates is a challenge that must be accepted: we need to revert the narrative on banks and provide a proper perspective on what they can do for the economy overall.Corporate and Investment Banking is in fact the banking activity that most affects the growth of companies and their ability to be more robust and competitive. In the financial world, ...

Corporate Governance

How to Design Good Companies

The book focuses on corporate governance with an original perspective:(i)It is based on academic research: solid theory and rigorous empirical findings provided by previous studies; (ii)It has a strategic-management perspective, and it aims at helping students to learn both mindsets and frameworks, and competencies and useful knowledge to design and assess corporate governance practices; (iii)It presents ...

Applied machine learning with Python

If you are looking for an engaging book, rich in learning features, which will guide you through the field of Machine Learning, this is it. This book is a modern, concise guide of the topic. It focuses on current ensemble and boosting methods, highlighting contemporray techniques such as XGBoost (2016), Shap (2017) and CatBoost (2018), which are considered novel and cutting edge models for dealing ...

Corporate Debt Management

Corporate Debt Management is an essential, practical and easy-to-read book . It summarizes in simple and clear terms the main theoretical contributions on the subject of debt decision choices and effectively illustrates their main managerial implications. Moreover, it adds to the management knowledge by providing practical examples on how to implement an optimal capital structure, using real financial ...

Working With the Future

Ideas and Tools to Govern Uncertainty To handle increasingly uncertain situations, we need to learn how to anticipate what is coming. Futures Studies have developed robust frameworks for working with possible futures, including the development of scenarios and visions able to guide decisions in the present. Measuring risks and understanding uncertainties, and distinguishing what is only complicated ...