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Digital Loyalty

Leveraging Digital Touchpoints, Big Data, and AI to Boost Shopper Trust

In the midst of a digital revolution that is redrawing the boundaries between consumers and businesses, loyalty is emerging as an increasingly complex strategic challenge. This volume explores the new frontiers of customer loyalty, where technology, data, and human relationships intertwine within a constantly evolving ecosystem.Combining academic rigor and managerial practicality, the book shows how ...

Green don't sell

Why Sustainability Alone Fails: the Real Rules of Green Marketing

Sustainability has long been framed through sacrifice and fear, while marketing thrives on optimism and desire. What if the tools that make brands irresistible could also make sustainability impossible to ignore? This book argues that sustainability fails not for lack of urgency but because of ineffective narratives. Apocalyptic warnings paralyze rather than mobilize. To change behavior, we must shift ...

Green or Greed

No Prosperity Without Respect for Nature

For years, we have told ourselves a convenient story: maximize short-term profit and comfort while pushing the real costs into the future. This apparent cynicism took hold because it was politically convenient. It seemed easier to defer the consequences of short-sighted choices—strategic dependencies, industrial fragility, and the erosion of natural capital—until geopolitical shocks and accelerating ...

Evaluating Infrastructure Investment

From Financial Viability to Social Welfare

The book explains how to evaluate infrastructure projects using Cost–Benefit Analysis (CBA), combining welfare economics with the practical realities of public decision-making. Aimed at graduate students and practitioners, it treats infrastructure as both an economic good and a political choice, shaped by uncertainty, externalities, and distributional effects. It argues that CBA should guide real ...

Made in Italy Industries

Managerial Issues and Best Practices

This book describes why the Made in Italy brand has till today a strong relevance for Italy competitiveness and what are the key managerial issues for Made in Italy companies. The book includes an emphasis on competencies that are vital for working successfully in these companies. The aim is to give a comprehensive vision of the peculiarity of management and strategy in companies that can be classified ...

Braveship

The Courage to Innovate: Embracing the Journey to Distributed Leadership

What prevents us from being fully ourselves at work, from growing, from having fun while bringing value? Why do we wear masks and play roles, thereby reinforcing the very stereotypes that stifle our humanity at work? Why don’t companies allow people autonomy, mutual respect, and the development of their talents and inclinations? What undermines the connection between business case and fairness case, ...

Production, Operations and Supply Chain Management

Industrial production has always been a propulsion element in any economy, be it from a perspective of value-creation, employment potential, or its impact on sustainability and technological innovation; the ability to manage operations and supply chain is therefore a key skill for a company’s competitiveness.If this has always been true, today as never before, in a world hit hard by a medical emergency ...

Singularity Bank

AI and Runaway Transformation in Financial Services Artificial intelligence is driving the next revolution in banking, with disruptive forces presenting profound challenges to traditional business models. As the adoption of new technologies, and innovation of even newer ones, accelerates, are we fast approaching a future in which banks no longer have a need for assets or, indeed, for humans? Is there ...

Python for non-Pythonians

How to Win over Programming Languages The book uses a very simple and accessible language. All the descriptions of Python functionalities come with intuitive examples to make you learn by doing. This is not a theoretical book and does not cover some of the most internal features of Python. The intention of the authors is to allow business-oriented people to start using Python. The main reason for ...

Probability

A Brief Introduction Today probability turns out to be one of the most pervasive mathematical topics. It actually affects a number of quite different fields, proving particularly relevant to courses ranging from Statistics to Economics, from Finance to Management Science. Recently it has even found significant applications in some sectors of Law. This book contains a short presentation of the most ...