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Customer Loyalty

Theory, Measurement and Management

This book explores the multifaceted nature of customer loyalty, with particular emphasis on how it is conceptualized, measured, and managed. It combines scenario analysis with a comprehensive literature review of customer loyalty research in leading marketing journals. Additionally, it includes an exploratory study involving top management from Italian retail companies, shedding light on the challenges ...

Space Economy

The New Frontier for Development

According to the OECD definition, the space economy is the set of activities and use of space resources that create value and benefits for humanity through the exploration, understanding, management, and use of space. The space economy goes far beyond the space sector in a narrow sense, because it extends to the increasingly pervasive and changing impacts of products, services, and knowledge derived ...

Donald Trump and the Future of American Democracy

The Harbinger of a Storm?

At the heart of this book is the idea that President Trump’s governingstyle has been a prelude to the semi-democratic authoritarian governmentthat could take hold after the white majority of voters, who havethe keys to wealth and power today, become a minority around 2050.With this in mind, the book analyzes Trump’s attempt, squeezed betweentwo impeachments in a single term – an all-time record ...

Amarone and Beyond

Masi: 250 Years of Harvests, Family and Business

As the sixth generation of a dynasty that has turned the love for its roots, in the land of Valpolicella, into the driving force behind a business and a brand that have conquered the world, Sandro Boscaini traces here the history of the family business from the first harvest to the present day. A fascinating and lively 250 years-long tale, in which the tides of history intertwine with those of the ...

Capital Markets

Perspectives over the Last Decade

This book, published on the occasion of the 50th anniversary of Equita, is the result of the 10-year collaboration between Equita and Bocconi to carry out research and studies on capital markets. Well before the outbreak of the COVID-19 pandemic, the overall evidence showed that capital markets in Italy were still underdeveloped. In fact, the past decade was characterized by serious weaknesses in ...

Production, Operations and Supply Chain Management

Industrial production has always been a propulsion element in any economy, be it from a perspective of value-creation, employment potential, or its impact on sustainability and technological innovation; the ability to manage operations and supply chain is therefore a key skill for a company’s competitiveness.If this has always been true, today as never before, in a world hit hard by a medical emergency ...

Singularity Bank

AI and Runaway Transformation in Financial Services Artificial intelligence is driving the next revolution in banking, with disruptive forces presenting profound challenges to traditional business models. As the adoption of new technologies, and innovation of even newer ones, accelerates, are we fast approaching a future in which banks no longer have a need for assets or, indeed, for humans? Is there ...

Python for non-Pythonians

How to Win over Programming Languages The book uses a very simple and accessible language. All the descriptions of Python functionalities come with intuitive examples to make you learn by doing. This is not a theoretical book and does not cover some of the most internal features of Python. The intention of the authors is to allow business-oriented people to start using Python. The main reason for ...

Probability

A Brief Introduction Today probability turns out to be one of the most pervasive mathematical topics. It actually affects a number of quite different fields, proving particularly relevant to courses ranging from Statistics to Economics, from Finance to Management Science. Recently it has even found significant applications in some sectors of Law. This book contains a short presentation of the most ...

Psycology of the Associated Minds

These lectures are a crucial step in the long maturation of the thought of Carlo Cattaneo (1801-1869). They represent a change of paradigm, from the perspective of the individual, to that of the associated man, who in the course of history builds collective ways of thinking and acting, languages, religions, organizations, social systems and, in doing so, transforms both nature and society. In the ...