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Social Impact in Your Hands

How to Build a Startup that Combines Business with Impact

We live in an interesting, unprecedented historical moment of uncer-tainties, complexities and changes that can bring new energy, and in which scenarios of power and influence shift with exponential speed, evidence of a future that is already present. The times in which we live necessarily call for new leadership. In this book, the figure of the social entrepreneur is outlined as a new leader who ...

Inside Nuvola Lavazza

A Hub for Strategic Communication, Company Values, and Vision

The book tells the story of the Lavazza Nuvola project, the headquarters of the Lavazza Group inaugurated in Turin in 2017, from a strategic communication perspective, explaining how communication contributed to the conception, development, implementation and promotion of the project.The authors explain how communication becomes strategic when it helps a project take shape, imbuing it in “all its ...

Export Manager

A Practical Guide to Develop Foreign Markets

In the complexity of the current economic context, exports represent the only path that allows Italian SMEs to grow and thrive in the medium to long term. However, the international markets in which they operate are increasingly complex and competitive, and unlike local markets, they are complicated by the presence of barriers and peculiarities related to sales and after-sales management. In this ...

Homelessness

Data, Prevalence and Features

Homelessness and precarious living conditions are critical issues among the urban poor and represent a significant policy concern in several industrialized countries. The COVID-19 pandemic appears to have increased the prevalence of people living in inadequate shelter due to sudden income shocks. However, publicly available data on the global homeless population are extremely rare. In this book, the ...

Customer Loyalty

Theory, Measurement and Management

This book explores the multifaceted nature of customer loyalty, with particular emphasis on how it is conceptualized, measured, and managed. It combines scenario analysis with a comprehensive literature review of customer loyalty research in leading marketing journals. Additionally, it includes an exploratory study involving top management from Italian retail companies, shedding light on the challenges ...

Circular Fashion Management

Ideas, Perspectives and Tools to Catalyze Change

On March 30, 2022, the European Commission published the EU Strategy for Sustainable and Circular Textiles as part of the EU Green Deal, which aims to provide a coherent framework and a vision for the transition of the Textiles Clothing Leather Footwear (TCLF) sector. Following this scenario, the aim of the book is to explain circularity in fashion in simple terms. The author’s goal is to create ...

Production, Operations and Supply Chain Management

Industrial production has always been a propulsion element in any economy, be it from a perspective of value-creation, employment potential, or its impact on sustainability and technological innovation; the ability to manage operations and supply chain is therefore a key skill for a company’s competitiveness.If this has always been true, today as never before, in a world hit hard by a medical emergency ...

Singularity Bank

AI and Runaway Transformation in Financial Services Artificial intelligence is driving the next revolution in banking, with disruptive forces presenting profound challenges to traditional business models. As the adoption of new technologies, and innovation of even newer ones, accelerates, are we fast approaching a future in which banks no longer have a need for assets or, indeed, for humans? Is there ...

Python for non-Pythonians

How to Win over Programming Languages The book uses a very simple and accessible language. All the descriptions of Python functionalities come with intuitive examples to make you learn by doing. This is not a theoretical book and does not cover some of the most internal features of Python. The intention of the authors is to allow business-oriented people to start using Python. The main reason for ...

Probability

A Brief Introduction Today probability turns out to be one of the most pervasive mathematical topics. It actually affects a number of quite different fields, proving particularly relevant to courses ranging from Statistics to Economics, from Finance to Management Science. Recently it has even found significant applications in some sectors of Law. This book contains a short presentation of the most ...