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Is AI the Perfect Doctor?
Artificial Intelligence’s Global Impact on the Legal and Policy Boundaries in Healthcare
This book explores the intersection of artificial intelligence and healthcare, where the adoption of AI is accelerating at an unprecedented pace. It examines the transformative potential of AI in medicine, particularly how advanced technologies are revolutionizing diagnostics, treatment, and patient care. Special attention is devoted to the ethical challenges and considerations of implementing AI ...
Giorgio Armani
The Man, the Brand, the Company
Armani is a unique case in the history of Italian fashion and entrepreneurship. Founded in 1975, the Armani Group is the first Made in Italy multinational. Giorgio Armani is still the creative soul and sole administrator of a company that closed in 2023 with a growing turnover of 2.45 billion euros. This book starts with two fundamental questions: What is unique about this extraordinary business case? ...
Circular Fashion Management
Ideas, Perspectives and Tools to Catalyze Change
On March 30, 2022, the European Commission published the EU Strategy for Sustainable and Circular Textiles as part of the EU Green Deal, which aims to provide a coherent framework and a vision for the transition of the Textiles Clothing Leather Footwear (TCLF) sector. Following this scenario, the aim of the book is to explain circularity in fashion in simple terms. The author’s goal is to create ...
Customer Management
Growth, Value and Loyalty
In an era where sustainability and digital disruption redefine the rules of business, how do companies create lasting value while navigating complexity and fierce competition?The book offers a comprehensive roadmap for mastering modern marketing's most critical challenge: placing customers at the heart of strategy. This authoritative textbook bridges theory and practice, exploring how firms can leverage ...
The New Nuclear Power
A Journey through the Future of Energy
The book explores the future of nuclear power, presenting it as a critical component in addressing the global climate crisis and achieving sustainable decarbonization. Written by two physicists, the text argues that nuclear power, particularly fourth-generation reactors, offers a safe, clean, and economically viable energy solution.The authors trace the evolution of nuclear technology, highlighting ...
The Evolution of Fintech
Analysis of Valuation Metrics and Market Dynamics
The Fintech sector is one of the most dynamic and innovative areas within the global financial industry. In recent years, the integration of advanced technologies, unconventional business models, and emerging competitive dynamics has profoundly reshaped the financial landscape, creating unprecedented opportunities and challenges.This book is positioned within a constantly evolving context, aiming ...
Social Impact in Your Hands
How to Build a Startup that Combines Business with Impact
We live in an interesting, unprecedented historical moment of uncer-tainties, complexities and changes that can bring new energy, and in which scenarios of power and influence shift with exponential speed, evidence of a future that is already present. The times in which we live necessarily call for new leadership. In this book, the figure of the social entrepreneur is outlined as a new leader who ...
Inside Nuvola Lavazza
A Hub for Strategic Communication, Company Values, and Vision
The book tells the story of the Lavazza Nuvola project, the headquarters of the Lavazza Group inaugurated in Turin in 2017, from a strategic communication perspective, explaining how communication contributed to the conception, development, implementation and promotion of the project.The authors explain how communication becomes strategic when it helps a project take shape, imbuing it in “all its ...
Export Manager
A Practical Guide to Develop Foreign Markets
In the complexity of the current economic context, exports represent the only path that allows Italian SMEs to grow and thrive in the medium to long term. However, the international markets in which they operate are increasingly complex and competitive, and unlike local markets, they are complicated by the presence of barriers and peculiarities related to sales and after-sales management. In this ...
Homelessness
Data, Prevalence and Features
Homelessness and precarious living conditions are critical issues among the urban poor and represent a significant policy concern in several industrialized countries. The COVID-19 pandemic appears to have increased the prevalence of people living in inadequate shelter due to sudden income shocks. However, publicly available data on the global homeless population are extremely rare. In this book, the ...