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Made in Italy Industries

Managerial Issues and Best Practices This book describes why the Made in Italy brand has till today a strong relevance for Italy competitiveness and what are the key managerial issues for Made in Italy companies. The book includes an emphasis on competencies that are vital for working successfully in these companies. The aim is to give a comprehensive vision of the peculiarity of management and strategy ...

Applied econometrics

An Introduction The goal of this book is to facilitate both teaching of applied econometrics, particularly in undergraduate and Master courses, and learning by students and, more generally, by those concerned with a formal measurement of economic events. The task requires combining statistics, economics and computer science in the right proportions. Statistics is needed for a correct formulation ...

Recovery Pathways

The Difficult Italian Convergence in the Euro Area

The book analyzes the different phases that have characterized the evolution of the pol-icy framework and the economic governance of the European Union and the Euro Area since the end of the global financial crisis (2007-2009). This analysis, which is found-ed on a careful reconstruction of those "right" or "wrong" economic ideas that have "ruled" the European world until the pandemic shock (to paraphrase ...

Influence, Relevance and Growth for a Changing World

How to Survive & Thrive With IRGtm Beyond ESG

Governments are struggling to respond the needs of the people. The media have lost their traditional equidistance. The public impression of competence, and the trust it engenders, has tilted in favor of corporations putting pressure on them to proactively engage. The Influence, Relevance & Growth (IRG) system based on 10 quantitative parameters offers corporations a new operating model to adapt to ...

Customer Loyalty

Theory, Measurement and Management

This book explores the multifaceted nature of customer loyalty, with particular emphasis on how it is conceptualized, measured, and managed. It combines scenario analysis with a comprehensive literature review of customer loyalty research in leading marketing journals. Additionally, it includes an exploratory study involving top management from Italian retail companies, shedding light on the challenges ...

Money and Might

Along the Belt and Road Initiative

The book deals with the interplay between two strategies promoted by China in the 21st century to increase its integration into the world economy: Belt and Road Initiative-BRI and the internationalisation of the renminbi. They came about at different times and with complementary aims, with a great synergy between them. On the one hand, greater international circulation of the renminbi is indispensable ...

The New Social Game

Sharing Economy and Digital Revolution: Into the Change of Consumers Habits The aim of this book is to understand whether the new social game creates wealth for its participants. For this reason, the authors look at the theoretical implications of the increasing overlap between dialogue and sale, market and society, or, more simply, money and gift. By focusing on the convergence taking place between ...

Probability

A Brief Introduction Today probability turns out to be one of the most pervasive mathematical topics. It actually affects a number of quite different fields, proving particularly relevant to courses ranging from Statistics to Economics, from Finance to Management Science. Recently it has even found significant applications in some sectors of Law. This book contains a short presentation of the most ...

Space Economy

The New Frontier for Development

According to the OECD definition, the space economy is the set of activities and use of space resources that create value and benefits for humanity through the exploration, understanding, management, and use of space. The space economy goes far beyond the space sector in a narrow sense, because it extends to the increasingly pervasive and changing impacts of products, services, and knowledge derived ...

Inside Nuvola Lavazza

A Hub for Strategic Communication, Company Values, and Vision

The book tells the story of the Lavazza Nuvola project, the headquarters of the Lavazza Group inaugurated in Turin in 2017, from a strategic communication perspective, explaining how communication contributed to the conception, development, implementation and promotion of the project.The authors explain how communication becomes strategic when it helps a project take shape, imbuing it in “all its ...