Books
Fashion Collections
Product Development and Merchandising This book aims to analyze the logics and instruments by which fashion companies create collections, taking into account the variety of companies’ characteristics and business models. The collection development process is a critical activity for fashion, that must continuously renew its products, and is subject to increasingly strict time, cost and quality goals. A ...
Mathematics for Economics and Business
This textbook is tailored for those educational programs, such as Economics and Management, which include a first (and frequently the only) course of Mathematics. We have selected some topics which we consider to be fundamental, if not mandatory, for these students: - the knowledge of Calculus, for functions of one and two variables; - the use of Calculus in optimization; - the notion of integral ...
Neuroeconomics
Theory, Applications, and Perspectives Neuroeconomics is a recent promising interdisciplinary scientific area which involves neuroscientists, economists, and psychologists interested to offer a new and shared theoretical vision that considers the role of the brain in individual decision-making in economics. This collection of papers provides an interesting overview of the recent evolution of the ...
What's Fashion? It's Method!
The Value of Ideas in Fashion Companies The book examines the indispensable factors for the launch and management of a new creative process: the authors provide truly effective tools between research & edutainment. The results of recent studies have in fact acknowledged the existence in people, institutions, and businesses of every size and sector, of a noticeable tendency towards changes in processes ...
Who Will Rescue Finance?
The role of academics, bankers, politicians, regulators The main idea of this book is that the root cause of the financial crisis is the ambition to handle risk as a well-defined commodity that can be traded in the market. The book provides an interpretation of the crisis going beyond simple reconstructions. Finance cannot be rescued by simply referring to ethics or limiting the remuneration of managers. ...
The Man Inside
A European Journey Through Two Crisis
“An insider of the European Commission since the late 1980s, Marco Buti is a unique guide through the two crises of the 21st century.” - Giuliano Amato, former Prime Minister of Italy “Marco Buti and I have not always agreed on issues of economic policy. But I cannot think of somebody more qualified to tell us about the travails of Europe since the Great Financial Crisis. He was there all along.” ...
The New Social Game
Sharing Economy and Digital Revolution: Into the Change of Consumers Habits The aim of this book is to understand whether the new social game creates wealth for its participants. For this reason, the authors look at the theoretical implications of the increasing overlap between dialogue and sale, market and society, or, more simply, money and gift. By focusing on the convergence taking place between ...
The Blockchain Journey
A Guide to Practical Business Applications “The SDA Bocconi DEVO Lab has done a fantastic and comprehensive book, a holistic and powerful framework of analysis.” Rafael Cayuela, The Dow Chemical Company. “What Blockchain is and how you can exploit it, are the main and most important questions you will find answered in this precious book.“ Fabio Malosio, IBM Italia. “DEVO Lab has produced ...
The Age of Sharp Power
China, Russia and Iran. the interference is not soft. The italian case. The aim of this book is to raise awareness of authoritarian countries' influence penetration into democracies through cyber-offense, intellectual property theft, media networks spreading propaganda, bots, and fake-news on social networks, and cultural exchanges that may constitute a peril to academic freedom and threaten the ...
Visual Merchandising
In-store Communication to Enhance Brand Equity Value Why a book on Visual Merchandising? Because Visual Merchandising gives substance to something that has to change its very essence: the store. The rise of new communication artifacts in today’s multichannel context means that the store needs to transform its role and its methods for interacting with both customers and producers. The store has ...