Books
Made in Italy Industries
Managerial Issues and Best Practices This book describes why the Made in Italy brand has till today a strong relevance for Italy competitiveness and what are the key managerial issues for Made in Italy companies. The book includes an emphasis on competencies that are vital for working successfully in these companies. The aim is to give a comprehensive vision of the peculiarity of management and strategy ...
Macroeconomics Lectures
The Basic Models The latest editions of introductory texts are becoming easier and easier. At the same time, macroeconomic models used by central banks in their simulations (the so-called Dynamic Stochastic General Equilibrium Models, DSGE) are increasingly microfounded – and thus complex. In a nutshell, BUP Macroeconomic Lessons fill a gap. Surely students will find them slightly more difficult ...
EU Customs Code
In a world where everyday reality is faced with protectionist pressures and globalization, the knowledge of customs law is an essential skill for companies and practitioners. The book offers the reader a deep analysis of the Union Customs Code (UCC) innovations and changes, starting with international doctrine, which attests to the significant transformation of customs law during the last two decades. The ...
Management of Cultural Firms
What are the specific characteristics of organizations that operate in cultural sectors? What are the challenges facing their managers? Cultural organizations play a crucial role in the contemporary society, thus, they need to respond to expectations of multiple private and public actors and, moreover, they have specific characteristics. For these reasons, it is not possible to apply managerial practices ...
Essentials of Strategy
Essentials of Strategy provides basic guidelines and concepts that students should handle in order to develop a sound background in business and corporate strategy. The book draws on industrial organization, management, and sociology research, taking an approach that accounts for the most recent trends in Strategy studies. Pages: 78 Trade Paper: ISBN 9788885486058; $19.95 Pdf: ...
Pop Music, Media, and Youth Cultures
From the Beat Revolution to the Bit Generation
In 2016, the Nobel Prize in Literature was awarded to the singer and songwriter Bob Dylan "for having created new poetic expressions within the great American song tradition." This suggests how important pop music is in the contemporary society, and highlights how blurred are traditional boundaries across all forms of art. Pop music is strictly connected to mass media, mass culture, the youth universe, ...
Money and Might
Along the Belt and Road Initiative
The book deals with the interplay between two strategies promoted by China in the 21st century to increase its integration into the world economy: Belt and Road Initiative-BRI and the internationalisation of the renminbi. They came about at different times and with complementary aims, with a great synergy between them. On the one hand, greater international circulation of the renminbi is indispensable ...
Event Marketing
What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results and maximize returns on investments? How to deal effectively with event agencies? Readers will find hands-on answers to all these questions: the book has been written bearing in mind the knowledge needs ...
Principles and Practices of Corporate Governance in the Global Economy
The book places ownership at the centre of all relevant choices that the company makes. In particular, it addresses the issue of governance from the perspective of ownership, and in a broader and more articulated sense than most Anglo-Saxon studies. The authors analyse the relationship between ownership, governance, and corporate strategy with a dual objective. On the one hand, the aim is to identify ...
Political Economics
Redistributive Policies This book is written for undergraduate students in Economics and in Political Science who want to learn about the political economics of redistributive policies. It provides a positive analysis of the political process behind the design and implementation of redistributive policies, by using the minimum level of mathematical formalization required, in an attempt to be accessible ...