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Digital Cultures, Innovation and Startup
The Contamination Lab Model
The book focuses on the relationships between technological and social innovations, and the new opportunities and challenges that the education system is facing. The dissertation explores the intertwines between the educational scenarios and the contemporary social, economic, and cultural contexts. In particular, we discuss the Contamination Lab (CLab) experience, which started in Italian universities ...
Livable Proximity
Ideas for the City that Cares
“Livable Proximity is a passionate and compelling call for a remaking of the city under a novel paradigm of relationality and care by one of the most accomplished design thinkers of our time.” – Arturo Escobar This book is a contribution to the social conversation on the city and its future. It focuses on an idea that has been in circulation for some time and that, in recent years, has received ...
Pop Music, Media, and Youth Cultures
From the Beat Revolution to the Bit Generation
In 2016, the Nobel Prize in Literature was awarded to the singer and songwriter Bob Dylan "for having created new poetic expressions within the great American song tradition." This suggests how important pop music is in the contemporary society, and highlights how blurred are traditional boundaries across all forms of art. Pop music is strictly connected to mass media, mass culture, the youth universe, ...
Communication in the New Hybrid Ontoligies
From Platforms to the Metaverse
This book explores the recent evolution of the digital media and communication. If media are not just tools, but complex environments capable of reshaping our social identities and cultural values, it is fundamental to understand their interactions with our being. Between the recent enthusiastic narrative on the Fourth Industrial Revolution and the Neo-Critical approaches against the domination of ...
The Why behind the Food Buy
Contradictions of Food Consumption amid Changing Times
In an era of prolonged uncertainty and profound social change, consumer behaviors have become more cautious, shaped by conflicting demands and polarized narratives. This book delves into the sociological and cultural dimensions that influence consumers’ often contradictory attitudes toward food, offering a perspective that extends beyond mere marketing. The book explores current foods capes by examining ...
Who Wants to Learn Forever
Why and How Continuous Learning Is Reshaping Education and Career
The book introduces a comprehensive discussion about the evolution of education, particularly examining the relationship between traditional and online learning methods. Rather than positioning these approaches as competitors, the author suggests they serve different purposes and can work complementarily, with each offering unique advantages depending on the specific context and learning objectives.The ...
Giorgio Armani
The Man, the Brand, the Company
Armani is a unique case in the history of Italian fashion and entrepreneurship. Founded in 1975, the Armani Group is the first Made in Italy multinational. Giorgio Armani is still the creative soul and sole administrator of a company that closed in 2023 with a growing turnover of 2.45 billion euros. This book starts with two fundamental questions: What is unique about this extraordinary business case? ...
Homelessness
Data, Prevalence and Features
Homelessness and precarious living conditions are critical issues among the urban poor and represent a significant policy concern in several industrialized countries. The COVID-19 pandemic appears to have increased the prevalence of people living in inadequate shelter due to sudden income shocks. However, publicly available data on the global homeless population are extremely rare. In this book, the ...
The Urban Paradox
Cities in Search of the Future
By 2030, 9 percent of the world’s population will live in the world’s 33 largest cities, which will produce 15 percent of global GDP. The capital of cities, the super megacity, will not be in Europe or America, but in Asia. The world’s most populous city will be Jakarta, the capital of Indonesia, which will be home to 35 million people by 2030. Increasingly, cities will be the places where the ...
Delivering the Dream
Cultural Relevance, Product Desirability, Customer Engagement: Strategies and Execution for Fashion and Luxury
The book examines how fashion and luxury brands build cultural relevance, product desirability, and lasting customer engagement in a fast-changing global landscape. Through a strategic and practice-driven lens, the book unpacks the pillars of brand value, the planning behind effective communication, and the tools that shape the modern media ecosystem. It explores storytelling across channels, the ...