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Homelessness
Data, Prevalence and Features
Homelessness and precarious living conditions are critical issues among the urban poor and represent a significant policy concern in several industrialized countries. The COVID-19 pandemic appears to have increased the prevalence of people living in inadequate shelter due to sudden income shocks. However, publicly available data on the global homeless population are extremely rare. In this book, the ...
The Urban Paradox
Cities in Search of the Future
By 2030, 9 percent of the world’s population will live in the world’s 33 largest cities, which will produce 15 percent of global GDP. The capital of cities, the super megacity, will not be in Europe or America, but in Asia. The world’s most populous city will be Jakarta, the capital of Indonesia, which will be home to 35 million people by 2030. Increasingly, cities will be the places where the ...
Delivering the Dream
Cultural Relevance, Product Desirability, Customer Engagement: Strategies and Execution for Fashion and Luxury
The book examines how fashion and luxury brands build cultural relevance, product desirability, and lasting customer engagement in a fast-changing global landscape. Through a strategic and practice-driven lens, the book unpacks the pillars of brand value, the planning behind effective communication, and the tools that shape the modern media ecosystem. It explores storytelling across channels, the ...