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Pop Music, Media, and Youth Cultures

From the Beat Revolution to the Bit Generation

In 2016, the Nobel Prize in Literature was awarded to the singer and songwriter Bob Dylan "for having created new poetic expressions within the great American song tradition." This suggests how important pop music is in the contemporary society, and highlights how blurred are traditional boundaries across all forms of art. Pop music is strictly connected to mass media, mass culture, the youth universe, ...

Communication in the New Hybrid Ontoligies

From Platforms to the Metaverse

This book explores the recent evolution of the digital media and communication. If media are not just tools, but complex environments capable of reshaping our social identities and cultural values, it is fundamental to understand their interactions with our being. Between the recent enthusiastic narrative on the Fourth Industrial Revolution and the Neo-Critical approaches against the domination of ...

Giorgio Armani

The Man, the Brand, the Company

Armani is a unique case in the history of Italian fashion and entrepreneurship. Founded in 1975, the Armani Group is the first Made in Italy multinational. Giorgio Armani is still the creative soul and sole administrator of a company that closed in 2023 with a growing turnover of 2.45 billion euros. This book starts with two fundamental questions: What is unique about this extraordinary business case? ...

Delivering the Dream

Cultural Relevance, Product Desirability, Customer Engagement: Strategies and Execution for Fashion and Luxury

The book examines how fashion and luxury brands build cultural relevance, product desirability, and lasting customer engagement in a fast-changing global landscape. Through a strategic and practice-driven lens, the book unpacks the pillars of brand value, the planning behind effective communication, and the tools that shape the modern media ecosystem. It explores storytelling across channels, the ...

ConsumAuthors

The New Generational Nuclei Generational nuclei are like those found in atoms: structural dimensions held together by their positive charge which releases a binding energy. Generational nuclei cannot be defi ned so precisely, but their activity can be observed and tested just like their atomic counterparts. The generational nuclei are identifi ed through ethno-antropological observation and produce ...