Search

Customer Management

Growth, Value and Loyalty

In an era where sustainability and digital disruption redefine the rules of business, how do companies create lasting value while navigating complexity and fierce competition?The book offers a comprehensive roadmap for mastering modern marketing's most critical challenge: placing customers at the heart of strategy. This authoritative textbook bridges theory and practice, exploring how firms can leverage ...

Made in Italy Industries

Managerial Issues and Best Practices

This book describes why the Made in Italy brand has till today a strong relevance for Italy competitiveness and what are the key managerial issues for Made in Italy companies. The book includes an emphasis on competencies that are vital for working successfully in these companies. The aim is to give a comprehensive vision of the peculiarity of management and strategy in companies that can be classified ...

Customer Loyalty

Theory, Measurement and Management

This book explores the multifaceted nature of customer loyalty, with particular emphasis on how it is conceptualized, measured, and managed. It combines scenario analysis with a comprehensive literature review of customer loyalty research in leading marketing journals. Additionally, it includes an exploratory study involving top management from Italian retail companies, shedding light on the challenges ...

The New Social Game

Sharing Economy and Digital Revolution: Into the Change of Consumers Habits The aim of this book is to understand whether the new social game creates wealth for its participants. For this reason, the authors look at the theoretical implications of the increasing overlap between dialogue and sale, market and society, or, more simply, money and gift. By focusing on the convergence taking place between ...

Braveship

The Courage to Innovate: Embracing the Journey to Distributed Leadership

What prevents us from being fully ourselves at work, from growing, from having fun while bringing value? Why do we wear masks and play roles, thereby reinforcing the very stereotypes that stifle our humanity at work? Why don’t companies allow people autonomy, mutual respect, and the development of their talents and inclinations? What undermines the connection between business case and fairness case, ...