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Envisioning the Unobvious
A Playbook to Build Your Future
In a time of rapid change, tunnel vision won’t get us where we want to go. This is a book about launching your own Mission Unobvious with an exponential mindset. Whether you are starting out in life, looking for a fresh start, or trying to get new ideas off the ground, the book lays out an approach to envisioning and creating futures that go beyond expectations. Join the author on her journey of ...
Organizational Culture
Ignorance, Quackery or Play Your Culture
The book examines the distinctive traits of organizational culture – including symbols, behaviors, attitudes, rituals, and beliefs – and introduces an original, rigorous classification model. This model is built on elements such as identity, core values, satisfaction levels, interpersonal relations, the connection between happiness and personal performance, and organizational goals. The book also ...
Let’s Negotiate
Bring Your Success to the Next Level
Negotiation isn’t just a skill – it’s an art that can transform every aspect of your personal and professional life. In this book, Leonardo Caporarello provides a comprehensive roadmap to mastering the complex world of negotiations. Whether you’re closing a business deal, navigating a salary discussion, or resolving a personal conflict, this book offers practical insights that go far beyond ...
Who Wants to Learn Forever
Why and How Continuous Learning Is Reshaping Education and Career
The book introduces a comprehensive discussion about the evolution of education, particularly examining the relationship between traditional and online learning methods. Rather than positioning these approaches as competitors, the author suggests they serve different purposes and can work complementarily, with each offering unique advantages depending on the specific context and learning objectives.The ...
Innovationship
Innovation Driven by Relationship
We are used to believing that the key ingredients for successful innovation are two: financial capital and technological capital. In reality, to succeed and stand out, value must be sought elsewhere. For example, in the relational capital of those who lead and manage innovation. Here, according to the authors, lies the secret ingredient capable of accelerating, making more effective and efficient ...
Disrupting Internationalization
A Redefinition with Market Pareidolia
The book challenges traditional approaches to global business strategy by introducing “Market Pareidolia,” a novel framework that redefines how international markets are categorized and approached. This groundbreaking concept categorizes markets based on their lifecycle stages, drawing parallels to human development to highlight the distinct characteristics, opportunities, and challenges of each ...
Is AI the Perfect Doctor?
Artificial Intelligence’s Global Impact on the Legal and Policy Boundaries in Healthcare
This book explores the intersection of artificial intelligence and healthcare, where the adoption of AI is accelerating at an unprecedented pace. It examines the transformative potential of AI in medicine, particularly how advanced technologies are revolutionizing diagnostics, treatment, and patient care. Special attention is devoted to the ethical challenges and considerations of implementing AI ...
The New Nuclear Power
A Journey through the Future of Energy
The book explores the future of nuclear power, presenting it as a critical component in addressing the global climate crisis and achieving sustainable decarbonization. Written by two physicists, the text argues that nuclear power, particularly fourth-generation reactors, offers a safe, clean, and economically viable energy solution.The authors trace the evolution of nuclear technology, highlighting ...
Giorgio Armani
The Man, the Brand, the Company
Armani is a unique case in the history of Italian fashion and entrepreneurship. Founded in 1975, the Armani Group is the first Made in Italy multinational. Giorgio Armani is still the creative soul and sole administrator of a company that closed in 2023 with a growing turnover of 2.45 billion euros. This book starts with two fundamental questions: What is unique about this extraordinary business case? ...