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Organizational Culture
Ignorance, Quackery or Play Your Culture
The book examines the distinctive traits of organizational culture – including symbols, behaviors, attitudes, rituals, and beliefs – and introduces an original, rigorous classification model. This model is built on elements such as identity, core values, satisfaction levels, interpersonal relations, the connection between happiness and personal performance, and organizational goals. The book also ...
Let’s Negotiate
Bring Your Success to the Next Level
Negotiation isn’t just a skill – it’s an art that can transform every aspect of your personal and professional life. In this book, Leonardo Caporarello provides a comprehensive roadmap to mastering the complex world of negotiations. Whether you’re closing a business deal, navigating a salary discussion, or resolving a personal conflict, this book offers practical insights that go far beyond ...
Who Wants to Learn Forever
Why and How Continuous Learning Is Reshaping Education and Career
The book introduces a comprehensive discussion about the evolution of education, particularly examining the relationship between traditional and online learning methods. Rather than positioning these approaches as competitors, the author suggests they serve different purposes and can work complementarily, with each offering unique advantages depending on the specific context and learning objectives.The ...
Disrupting Internationalization
A Redefinition with Market Pareidolia
The book challenges traditional approaches to global business strategy by introducing “Market Pareidolia,” a novel framework that redefines how international markets are categorized and approached. This groundbreaking concept categorizes markets based on their lifecycle stages, drawing parallels to human development to highlight the distinct characteristics, opportunities, and challenges of each ...
Is AI the Perfect Doctor?
Artificial Intelligence’s Global Impact on the Legal and Policy Boundaries in Healthcare
This book explores the intersection of artificial intelligence and healthcare, where the adoption of AI is accelerating at an unprecedented pace. It examines the transformative potential of AI in medicine, particularly how advanced technologies are revolutionizing diagnostics, treatment, and patient care. Special attention is devoted to the ethical challenges and considerations of implementing AI ...
Giorgio Armani
The Man, the Brand, the Company
Armani is a unique case in the history of Italian fashion and entrepreneurship. Founded in 1975, the Armani Group is the first Made in Italy multinational. Giorgio Armani is still the creative soul and sole administrator of a company that closed in 2023 with a growing turnover of 2.45 billion euros. This book starts with two fundamental questions: What is unique about this extraordinary business case? ...
Circular Fashion Management
Ideas, Perspectives and Tools to Catalyze Change
On March 30, 2022, the European Commission published the EU Strategy for Sustainable and Circular Textiles as part of the EU Green Deal, which aims to provide a coherent framework and a vision for the transition of the Textiles Clothing Leather Footwear (TCLF) sector. Following this scenario, the aim of the book is to explain circularity in fashion in simple terms. The author’s goal is to create ...
The New Nuclear Power
A Journey through the Future of Energy
The book explores the future of nuclear power, presenting it as a critical component in addressing the global climate crisis and achieving sustainable decarbonization. Written by two physicists, the text argues that nuclear power, particularly fourth-generation reactors, offers a safe, clean, and economically viable energy solution.The authors trace the evolution of nuclear technology, highlighting ...
Social Impact in Your Hands
How to Build a Startup that Combines Business with Impact
We live in an interesting, unprecedented historical moment of uncer-tainties, complexities and changes that can bring new energy, and in which scenarios of power and influence shift with exponential speed, evidence of a future that is already present. The times in which we live necessarily call for new leadership. In this book, the figure of the social entrepreneur is outlined as a new leader who ...
Inside Nuvola Lavazza
A Hub for Strategic Communication, Company Values, and Vision
The book tells the story of the Lavazza Nuvola project, the headquarters of the Lavazza Group inaugurated in Turin in 2017, from a strategic communication perspective, explaining how communication contributed to the conception, development, implementation and promotion of the project.The authors explain how communication becomes strategic when it helps a project take shape, imbuing it in “all its ...