Books

Business Models and Profitability in the Strategic Banking Process

Focus on Digitalization

The book introduces the key elements contributing to entrepreneurial vitality and sustainability in the medium and long term with a specific focus on digital transformation. Factoring in two momentous processes such as digitalization and climate change, the book starts with an update on profitability in the banking system and moves on to the assumptions of economic literature on business model analysis ...

Standing Up for the Planet

45 Stories of Extraordinary Women

The fight for a better future needs radical collaboration, with the joint effort of governments, NGOs, investors, and corporates, but it also needs exponential technological innovation and new perspectives. Almost a miracle is needed: But this miracle is increasingly being made possible by female leaders from all generations, who have found the courage to act.The book presents stories of sustainability, ...

Influence, Relevance and Growth for a Changing World

How to Survive & Thrive With IRGtm Beyond ESG

Governments are struggling to respond the needs of the people. The media have lost their traditional equidistance. The public impression of competence, and the trust it engenders, has tilted in favor of corporations putting pressure on them to proactively engage. The Influence, Relevance & Growth (IRG) system based on 10 quantitative parameters offers corporations a new operating model to adapt to ...

CEO Branding in the Global Reputation Economy

The predominant ethical focus of business as perceived by citizens and consumers, along with the leadership demands placed on companies and brands by Generation Z and Light Millennials, serve as the foundation for the book. Companies that are able to combine influence, credibility, and charisma into a global and local “human touch” will win the challenge.For this reason, CEOs must know how to ...

Handbook of Mergers and Acquisitions

This handbook is a useful synthesis of the most respected academic approaches and well-known professional best practices. It focuses on the private markets – private equity, real estate, and infrastructure – where most M&A activity now takes place. The handbook analyzes the business and operational strategies pursued through M&A and with the active participation of private capital. It then examines ...

The Why behind the Food Buy

Contradictions of Food Consumption amid Changing Times

In an era of prolonged uncertainty and profound social change, consumer behaviors have become more cautious, shaped by conflicting demands and polarized narratives. This book delves into the sociological and cultural dimensions that influence consumers’ often contradictory attitudes toward food, offering a perspective that extends beyond mere marketing. The book explores current foods capes by examining ...

The Power of Connection

The New Brand Strategy for Fashion, Beauty and Lifestyle Companies

How can brands build authentic connections with their customers and communities? How can they stay true to their identity and deep-rooted DNA while evolving to meet market demands? How can they align their signature with the customer experience? At a time when brands face the paradox of unparalleled technological connectivity yet struggle to build meaningful relationships with their audiences, The ...

Marketing Strategies in a Hyper-Connected World

There are no good or bad marketing strategies per se without understanding our Competitive Cycles. A good marketing strategy in a War of Position can be a bad strategy for a War of Movement, and vice versa. Starting with the fundamentals of strategic marketing, the book proposes an effective framework for managing marketing strategies in the age of hyper-competition. It reinterprets market challenges ...

Financial Markets and Investments

The book serves as an educational resource for financial markets and investment courses, targeted at students with foundational knowledge in economics and statistics. Its goal is to provide a hands-on approach to various subjects while upholding the academic integrity of rigorous, literature-based analysis. Positioned between introductory and intermediate levels, the book’s content aims to be practical. ...

Envisioning the Unobvious

A Playbook to Build Your Future

In a time of rapid change, tunnel vision won’t get us where we want to go. This is a book about launching your own Mission Unobvious with an exponential mindset. Whether you are starting out in life, looking for a fresh start, or trying to get new ideas off the ground, the book lays out an approach to envisioning and creating futures that go beyond expectations. Join the author on her journey of ...